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Vercel AI Policy

Last updated on August 22, 2025

Vercel develops products and features designed to help developers rapidly create their next website or project. Our innovative tools harness the latest advancements in AI technology to provide a seamless and accelerated development experience. This Policy outlines Vercel's approach to responsibly developing, deploying, and using artificial intelligence ("AI") in our products and services, including Vercel's v0 (available at: https://v0.app/) and AI Gateway (available at https://vercel.com/ai-gateway) (collectively, "AI Products"). You may select or purchase offerings from third parties through Vercel's Marketplace, AI Integrations, AI Gateway, or other similar services, which are covered in the Notices and License Information, not this Policy.

Vercel's AI Products and Your Data

Vercel's AI Products consist of tools that help users generate code and user interfaces, improve their technical skills, and build, debug, and ship web applications, including through a generative chat assistant. These AI Products enhance user productivity and improve the development experience from the initial stages of project conception to the final stages of deployment.

We take our responsibility seriously to protect user data and be transparent about how such data is used. User input and prompt content, queries, ratings, and/or other interactions with user generations and other output may be used by Vercel (and as applicable, our subprocessors' models) to generate outputs. Such content may also be used by Vercel's (but not by third parties') models and learning systems to improve our AI Products and provide more accurate and relevant recommendations to our users. Users can opt out of training our AI Products by purchasing the appropriate subscription. Vercel does not use customer source code or content hosted on Vercel's platform services to train, improve, or fine tune any of the models used in Vercel's AI Products.

Acceptable Use

Visit Vercel's Acceptable Use Policy for information on use of Vercel's products and services, include AI Products.

AI Usage at Vercel

We are committed to providing customers the ability to deploy, scale, and secure their frontend applications faster through Vercel’s platform services.

Vercel’s platform services, such as the Developer Experience Platform and Managed Infrastructure, do not incorporate any “high risk” AI technologies. “High risk” refers to an AI system that is used as a safety component of a product or an AI product that is covered by the EU AI Act. A list of areas where AI systems may be deemed “high risk” can be found here.

We leverage internal and third party AI technologies to assist with (a) fraud and abuse prevention, (b) customer support services, and (c) website search functionality. Customer account information, service-generated information, and content of customer help or support requests are used to provide and improve our fraud/abuse detection, customer support, and search capabilities.

Security, Privacy, and Trust

Vercel strives to develop and deploy AI technologies and products that align with ethical, moral, and legal standards, and to promote a safe and respectful environment for all users. We are our own customers and have high standards for AI safety within Vercel. When using our AI Products, please note the following:

  • Features that rely on third-party AI platforms will be disclosed through a special marker, designation, hovering-enabled explanatory note, codebase, or other form of notification as determined by Vercel.
  • We collect, use, and process personal data as set forth in our Privacy Notice. Users can contact us at privacy@vercel.com with questions.
  • We periodically review and update our policies and procedures in an effort to comply with applicable data protection regulations and applicable industry standards.
  • We use reasonable measures designed to maintain the safety of users and avoid harm to individuals. Vercel's design and development process includes considerations for ethical and security requirements with certain safeguards to prevent and report misuse or abuse.

The LLMs utilized by Vercel's AI Products are trained on human and web-based content that may be inaccurate, biased, unverified, or potentially harmful. We recommend using discretion when engaging with our AI Products and reviewing any outputs or content before public use.

Users of our AI Products should additionally adhere to the following:

  • Information generated from Vercel's AI Products should be reviewed for accuracy, trustworthiness, and accountability to support AI safety and mitigate the risk of unintended or unexpected functionality.
  • Users should be transparent, providing individuals access to appropriate information and resources about your use of Vercel's AI Products based on their expected knowledge levels of AI.
  • Code output from Vercel's AI Products should be paired with human review, where applicable, to ensure suitability for any commercial use, and to mitigate risks of intellectual property infringement, bugs, or disclosure of proprietary information.

Third-Party Service Providers

We leverage various third-party providers to enhance our services and features. Vercel core products may leverage third party service providers to provide services, including but not limited to customer support, fraud and abuse prevention, and language detection purposes.

Compliance

Any violation of this AI Policy or any Vercel policies or terms of service may result in suspension or termination of use of Vercel’s services at Vercel's sole discretion. We review and update this AI Policy periodically with information about Vercel's use of AI.

If you have any questions about this Policy, please reach out to privacy@vercel.com.