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This application is a Customer Segmentation Analysis dashboard designed to provide insights into customer behavior and demographics. It allows users to visualize and analyze various metrics related to customer segments, helping businesses make informed marketing decisions. To use the app, users can navigate through a user-friendly interface that includes a sidebar for filtering data by date range, customer segments, geography, purchase channels, and customer value range. The main dashboard displays key performance indicators (KPIs), visualizations of customer segments, demographic breakdowns, and behavior heatmaps. Users can interact with charts and tables to explore data trends and segment details. The app is built using TypeScript and React, leveraging various libraries such as Recharts for data visualization and Tailwind CSS for styling. Key components include a dashboard shell that organizes the layout, a header for navigation and date selection, KPI cards for quick metrics overview, and detailed visualizations such as pie charts, bar charts, and line charts. Key features of the app include: - KPI Cards: Displaying essential metrics like total customers, average lifetime value, customer acquisition cost, and retention rate. - Main Visualizations: Offering pie charts for customer segments and bar charts for average purchase values across segments. - Demographic Breakdown: Presenting customer demographics through interactive tabs for age, gender, location, and income. - Behavior Heatmap: Visualizing engagement levels across different channels for each customer segment. - Segment Table: Providing detailed metrics for each customer segment, sortable by various criteria. - Action Panel: Suggesting marketing strategies tailored to different customer segments. - Filter Sidebar: Allowing users to apply filters to refine the data displayed on the dashboard. Overall, this application serves as a comprehensive tool for businesses to analyze customer data, identify trends, and develop targeted marketing strategies.