The Brand Color Evaluation Tool is a web application designed to assist enterprise teams in evaluating the accuracy of AI-generated marketing materials against established brand color guidelines. The app allows users to select from a variety of well-known brands or upload custom brand guidelines, enabling them to generate marketing images that align with their brand identity. To use the app, users can select a brand from a predefined list or input their own custom colors. They can also upload brand guidelines in various formats such as PDF, CSV, JSON, or TXT. Once the brand colors are set, users can enter a prompt describing the desired marketing image and adjust the color tolerance settings. The app then generates images using different AI models, allowing users to compare the results based on accuracy and brand alignment. Key features of the app include: - A selection interface for choosing brand colors or uploading custom guidelines. - A prompt input area for describing the marketing image to be generated. - Integration with multiple AI models for generating images, including Firefly AI, DALL-E 3, Midjourney, and Stable Diffusion. - Evaluation metrics that display the accuracy, deviation, and compliance status of the generated images. - A human evaluation section where team members can provide feedback on the generated images based on criteria such as brand alignment, visual quality, clarity, and usability. - Analytics dashboards that provide insights into total evaluations, average accuracy, and performance trends over time. The application is built using React and TypeScript, leveraging various UI components for a responsive and user-friendly experience. It incorporates state management to handle user inputs and evaluation results, ensuring a smooth workflow for users as they navigate through the evaluation process. Overall, the Brand Color Evaluation Tool serves as a comprehensive platform for teams to ensure their marketing materials maintain brand integrity while utilizing advanced AI technologies.
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Last Updated July 15, 2025
