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ad:Tf1201,Shell Entertainment — Where Brands Become Headlines.

Indore, Madhya Pradesh

Est. 2021 • Indore, Madhya Pradesh

Where Brands
Become Headlines.

Premium PR distribution, media publications, personal branding and digital growth — built for founders and brands that intend to be taken seriously.

Get Featured Explore Services

By The Numbers

Clients: 5,000+
Articles Published: 7,000+
Media Platforms: 250+
Campaigns: 300+

Scroll to see the work

Distribution Across

National Business PressTechnology MediaStartup PublicationsLifestyle & EntertainmentRegional News NetworkDigital News PortalsIndustry MagazinesNewswire SyndicationNational Business PressTechnology MediaStartup PublicationsLifestyle & EntertainmentRegional News NetworkDigital News PortalsIndustry MagazinesNewswire Syndication

Stacked newspapers under dramatic studio light

Founded

2021

Who We Are

A newsroom-grade media partner for ambitious brands

Shell Entertainment was founded in 2021 by Kartik Gupta in Indore. We work at the intersection of press distribution, editorial publishing, personal branding and digital growth — so a single announcement becomes a lasting layer of credibility.

Strategy, writing, design, distribution and reporting sit under one roof. Nothing is outsourced to guesswork.

About Shell Entertainment

5,000+
Clients: 7,000+
Articles Published: 250+
Media Platforms: 300+
Campaigns: 10+
Team Members

What We Do

Services built for credibility, not clutter

Twenty-two services across PR, branding, digital growth, creative and technology — deployed only where they move the story forward.

All Services

PR & Media

Press Release Distribution

Structured distribution of your announcement across a curated media network.

Credible third-party coverage
Search-visible brand mentions
Announcement-ready assets

Get Featured

PR & Media

Media Publications

Placement across business, lifestyle, technology and regional publications.

Category-relevant placement
Editorial framing
Long-term brand assets

Request Quote

PR & Media

Digital PR

Always-on narrative building across digital media and owned channels.

Consistent share of voice
Narrative control
Compounding search presence

Book Consultation

PR & Media

Profile Features

Long-form founder and business profiles built as reference assets.

Depth over noise
Investor and partner ready
Owned narrative

Get Featured

Brand & Personal Authority

Founder Branding

Position the founder as the most credible voice in the category.

Recognisable point of view
Talent and investor pull
Media-ready profile

Book Consultation

Digital Growth

SEO

Technical and editorial search foundations built to last.

Durable organic growth
Cleaner site architecture
Content that ranks

Request Quote

Why Shell Entertainment

Placement is a decision, not a volume game

Every engagement is built on category fit, editorial standards and outcomes you can point to.

Strategic Media Placement

Platforms are chosen for category fit and audience relevance — never volume for its own sake.

High-Authority Publications

Coverage that holds up when a client, investor or partner searches your name.

Result-Oriented Campaigns

Every campaign starts with the outcome and works backwards to the story.

Founder-Focused Branding

The founder's point of view is treated as the brand's most valuable media asset.

End-To-End PR Solutions

Strategy, writing, design, distribution and reporting under one roof.

Since 2021

5,000+ clients. 7,000+ published articles.

How We Work

Five stages, one accountable process

From first conversation to final report, you always know what is happening and why.

01
Discover
We map the brand, the category and the audience the story needs to reach.
02
Position
Narrative, angles and proof points are defined before anything is written.
03
Produce
Editorial, design and video assets are built to publication standards.
04
Distribute
Placements are sequenced across the network for compounding visibility.
05
Report
Live links, reach context and next-cycle recommendations are shared.

Featured Coverage

Work that reads like editorial, because it is

A showcase of published placements. Each card is managed from the admin panel — headline, publication, image and link.

Press ReleasePublication

Announcement coverage headline

Placeholder coverage card. Add the published headline, publication and link from the admin panel.

Founder FeaturePublication

Founder feature headline

Placeholder coverage card. Long-form founder features are published here with image, category and link.

Media CoveragePublication

Brand story headline

Placeholder coverage card. Each card supports an image, category, headline, summary and read link.

ListiclePublication

Category listicle headline

Placeholder coverage card. Curated and ranked formats are showcased in the same editorial layout.

Client Voices

What clients say

Only verified, written-approval feedback is published here. Entries are managed from the admin panel.

Testimonial placeholder. Approved client feedback is added from the admin panel and appears here exactly as published.
Client Name
Founder, Company Name

Testimonial

01/04

Insights

Notes from the newsroom

Practical writing on PR, branding and digital visibility — published for founders and marketing teams.

All Insights

PR & Media12 Aug 20266 min read

Building Digital Authority When Attention Is Fragmented

Authority is no longer built in one place. Here is how modern brands sequence PR, search and social so every signal reinforces the next.

Read Article

PR & Media4 Aug 20265 min read

Anatomy Of A Press Release That Actually Earns Coverage

Most releases fail in the first two lines. A practical structure for announcements that survive an editor's inbox.

Read Article

Personal Branding28 Jul 20267 min read

The Founder Branding Playbook

Founder visibility is a distribution channel. This is how to build it without turning every post into an advertisement.

Read Article

Digital Marketing19 Jul 20268 min read

SEO, AEO And GEO: What Changed In Search

Answer engines quote sources. Understanding how they choose those sources changes how you publish everything.

Read Article

Next Step

Your brand deserves the headlines.

Tell us what you are building. We will map the story, the platforms and the sequence it needs.

Get Featured Book Consultation

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I'll hand-roll components rather than use the shadcn CLI, keeping things fast and editorially consistent, and structure the data layer with site constants and CMS-ready content files covering stats, services, packages, articles, and more. For the component library I'm planning reusable UI pieces like a reveal-on-scroll wrapper, animated counter, sticky header with mobile menu, footer, floating WhatsApp button, section headings, CTA bands, and page hero, alongside home-specific sections for hero, stats, services showcase, testimonials, and leadership. I also need to lay out the app routes for all the main pages plus legal pages, and build client-side contact and consultation forms with validation and success states. I'm weighing how many placeholder images to generate given the number of calls involved, deciding to keep it minimal with just a couple of leadership portraits rather than generating imagery for every article or work sample. I'm settling on an editorial green as the brand color and defining it as a token, planning to use Poppins for typography, and mapping out the build order starting with globals, layout, and core components before moving into home sections and individual pages. Now I'm starting to update the globals stylesheet with the new brand tokens and utility classes.b9:T468,[V0_FILE]png:file="/public/images/newsroom-hero.png" url="https://hebbkx1anhila5yf.public.blob.vercel-storage.com/placeholder-ObxMt4d3T5MDA2Ca7JyHf5lCNuxMZN.png" [V0_FILE]png:file="/public/images/editorial-1.png" url="https://hebbkx1anhila5yf.public.blob.vercel-storage.com/placeholder-ObxMt4d3T5MDA2Ca7JyHf5lCNuxMZN.png" [V0_FILE]png:file="/public/images/editorial-2.png" url="https://hebbkx1anhila5yf.public.blob.vercel-storage.com/placeholder-ObxMt4d3T5MDA2Ca7JyHf5lCNuxMZN.png" [V0_FILE]png:file="/public/images/editorial-3.png" url="https://hebbkx1anhila5yf.public.blob.vercel-storage.com/placeholder-ObxMt4d3T5MDA2Ca7JyHf5lCNuxMZN.png" [V0_FILE]png:file="/public/images/editorial-4.png" url="https://hebbkx1anhila5yf.public.blob.vercel-storage.com/placeholder-ObxMt4d3T5MDA2Ca7JyHf5lCNuxMZN.png" [V0_FILE]png:file="/public/images/editorial-5.png" url="https://hebbkx1anhila5yf.public.blob.vercel-storage.com/placeholder-ObxMt4d3T5MDA2Ca7JyHf5lCNuxMZN.png" [V0_FILE]png:file="/public/images/editorial-6.png" url="https://hebbkx1anhila5yf.public.blob.vercel-storage.com/placeholder-ObxMt4d3T5MDA2Ca7JyHf5lCNuxMZN.png" ba:Tef0,[V0_FILE]typescriptreact:file="/components/insights-browser.tsx" "use client" import { useMemo, useState } from "react" import { Search } from "lucide-react" import { ArticleCard } from "@/components/article-card" import { Reveal } from "@/components/reveal" import type { Article } from "@/lib/content" import { cn } from "@/lib/utils" export function InsightsBrowser({ articles, categories, }: { articles: Article[] categories: string[] }) { const [category, setCategory] = useState("") const [query, setQuery] = useState("") const visible = useMemo(() => { const q = query.trim().toLowerCase() return articles.filter((a) => { const matchesCategory = !category || a.category === category const matchesQuery = !q || a.title.toLowerCase().includes(q) || a.excerpt.toLowerCase().includes(q) || a.category.toLowerCase().includes(q) return matchesCategory && matchesQuery }) }, [articles, category, query]) return (

Search insights

{visible.length} {visible.length === 1 ? "article" : "articles"}

{visible.length === 0 ? (

No articles match your search yet.

) : (

{visible.map((a, i) => ( ))}

)}

) }bb:Tef0,[V0_FILE]typescriptreact:file="/components/insights-browser.tsx" "use client" import { useMemo, useState } from "react" import { Search } from "lucide-react" import { ArticleCard } from "@/components/article-card" import { Reveal } from "@/components/reveal" import type { Article } from "@/lib/content" import { cn } from "@/lib/utils" export function InsightsBrowser({ articles, categories, }: { articles: Article[] categories: string[] }) { const [category, setCategory] = useState("") const [query, setQuery] = useState("") const visible = useMemo(() => { const q = query.trim().toLowerCase() return articles.filter((a) => { const matchesCategory = !category || a.category === category const matchesQuery = !q || a.title.toLowerCase().includes(q) || a.excerpt.toLowerCase().includes(q) || a.category.toLowerCase().includes(q) return matchesCategory && matchesQuery }) }, [articles, category, query]) return (

Search insights

{visible.length} {visible.length === 1 ? "article" : "articles"}

{visible.length === 0 ? (

No articles match your search yet.

) : (

{visible.map((a, i) => ( ))}

)}

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