FApni-Shikanji-ITC-Case-Analysis.docxthis is our idea, do a t shaped analysis, like a consultant for this case competitionFBeverages - Unlocking Need States (1).pdf. Use various marketing concepts that you might see in strategic brand management, frameworks to launch, frameworks to retain consumers, frameworks for retials channel. Don't just skim through the stp 7ps etc, deep dive into it, if an mba school has a framework or a method for any of the section of Ps or others, use it, like my senior used "TRIGGER 1Tipping Point DOING DISCOVERY 2Looking for alternatives EVALUATION 3Comparing the alternative TRIAL 4Seeing the outcome LOYALTY 5aRegular Usage SWITCHING 5bTo better Options" for a "Phased Growth Roadmap for Pranah From pilot trials to metro scale and tier-2 expansion, building moats through experiences, retail, and recurring contracts" in a different case competition. and thus update my docx creating a comprehensive detailed report that I can submit to the case organisers.