БРИФ: # Бриф ## Локализация - **Язык контента (language)**: English (en) - **Направление текста**: LTR - **Страна рекламы (geo)**: United States (US) - **Валюта**: USD ($) - **Регулятор / compliance**: FTC (Federal Trade Commission) — endorsement & testimonial guidelines 16 CFR Part 255; FDA disclaimer requirements for dietary supplements (DSHEA); Google Ads Healthcare & Medicines policy; Meta Health & Wellness advertising policy; CCPA (California Consumer Privacy Act) --- ## Бренд - **Название компании**: **VitalGrove Wellness** - **Тэглайн**: *"Feed your balance. Feel the difference."* - **Голос бренда**: Trustworthy, warm, science-informed, empowering, approachable - **USP**: VitalGrove Wellness curates evidence-inspired supplement formulas—like GlucoTrust—that support your body's natural balance, backed by transparent ingredients and real customer stories. We don't make miracles; we make meaningful daily habits easier. --- ## Логотип (концепция) - **Стиль**: Минималистичный абстрактный знак + wordmark - **Идея символа**: Стилизованный лист с встроенной плавной каплей — символ природного питания и внутреннего баланса. Никаких букв в символе (DALL-E-friendly). - **Цвета логотипа**: Deep Forest Green `#2D6A4F`, Warm Amber `#E9A84C`, Off-White `#F7F3EE` - **Настроение**: organic health brand, не аптечный стиль, не клинический — ближе к wellness / lifestyle --- ## Дизайн-система ### Палитра | Роль | Hex | Описание | |---|---|---| | Primary | `#2D6A4F` | Deep Forest Green — доверие, природа | | Secondary | `#52B788` | Sage Green — свежесть, баланс | | Accent | `#E9A84C` | Warm Amber — энергия, внимание, CTA | | Background | `#F7F3EE` | Warm Off-White — чистота, уют | | Text | `#1C1C1E` | Near-Black — читаемость | | Text Muted | `#6B7280` | Cool Gray — подписи, disclaimer | ### Шрифты - **Heading**: `'Playfair Display', Georgia, serif` — элегантность, авторитетность - **Body**: `'Inter', system-ui, sans-serif` — чистота, читаемость на мобильных ### Стиль Soft wellness editorial — тёплые органические текстуры фона, воздушные отступы, крупные секционные заголовки, фотографии людей среднего возраста (40–65) в активном повседневном контексте (утренний кофе, прогулка, готовка). Никаких белых халатов и медицинских иконок. --- ## Целевая аудитория - **Кто**: Мужчины и женщины 40–65 лет, США, преимущественно suburban. Люди, следящие за уровнем сахара в крови, управляющие весом, испытывающие усталость. - **Боли**: Непостоянный уровень энергии в течение дня, тяга к сладкому, беспокойство о долгосрочном метаболическом здоровье, разочарование от сложных диет. - **Триггер клика**: "Support healthy blood sugar levels naturally" — простое, понятное обещание без сложной медицинской терминологии. Реальные отзывы таких же людей. - **Примечание о языке/гео**: Язык (English) полностью соответствует гео (US) — диаспорный сегмент не требуется. --- ## Структура сайта **1 страница: `index.html`** (single-page landing, все секции на одном файле; плюс inline `<section id="privacy">`, `<section id="terms">`, `<section id="disclaimer">` в конце страницы для Keitaro static deploy) ### Секции сверху вниз: --- ### Секция 1 — Hero **Назначение**: Захват внимания, первый оффер, немедленный CTA. **Макет**: - Верх: Логотип VitalGrove Wellness (слева) + навигация-якоря (справа): How It Works | Ingredients | Reviews | FAQ - Центр: Крупный заголовок + подзаголовок + CTA-кнопка - Фон: Тёплый off-white с тонкой органической текстурой (SVG-листья); справа — изображение продукта GlucoTrust (флакон + натуральные ингредиенты) **Тексты**: ``` Headline: "Support Healthy Blood Sugar Levels— Naturally and Consistently." Subheadline: "GlucoTrust is a dietary supplement formulated with botanicals and minerals to help support your body's natural glucose metabolism as part of a balanced lifestyle." Badge (under subheadline): 🌿 Non-GMO | 🇺🇸 Made in the USA | ✓ GMP Certified Facility CTA Button: "Learn More & See Pricing →" (якорь: #pricing) Micro-copy under CTA: "Free shipping on orders over $59. No subscription required." Disclaimer (small, muted): "* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease." ``` --- ### Секция 2 — Problem / Empathy **Назначение**: Резонанс с болью аудитории, создание эмоциональной связи. **Макет**: Центрированный текстовый блок на зелёном фоне `#2D6A4F`, белый текст, 3 иконки-буллета снизу. **Тексты**: ``` Section Label (caps, amber): DOES THIS SOUND FAMILIAR? Headline: "Your energy crashes after lunch. You crave sweets you're trying to avoid. You're doing everything 'right'—and still feel off." Body: "Millions of Americans in their 40s, 50s, and 60s experience the daily challenge of maintaining steady energy and managing cravings. It's not a willpower problem. It's a balance problem." 3 Pain-Point Icons: 🔋 "Afternoon energy slumps that make you reach for sugar" 🍭 "Persistent cravings that derail healthy eating habits" 😴 "Waking up tired even after a full night's sleep" ``` --- ### Секция 3 — Product Introduction ("How It Works") **Назначение**: Представление GlucoTrust, механизм действия — без медицинских claim'ов. **Макет**: Слева — изображение флакона + ингредиентов на деревянной поверхности. Справа — заголовок + 4 буллета с иконками. **Тексты**: ``` Section Label: INTRODUCING GLUCOTRUST Headline: "A Daily Wellness Ritual Designed Around Your Body's Natural Rhythm" Body: "GlucoTrust combines a thoughtfully selected blend of botanicals, vitamins, and minerals that have been studied for their role in supporting healthy metabolic function. Taken as part of a balanced diet and active lifestyle, it's designed to complement—not replace— your healthy habits." 4 Feature Bullets: ✦ "Supports healthy blood sugar levels already within normal range*" ✦ "Formulated with ingredients like Gymnema Sylvestre, Chromium & Cinnamon" ✦ "Promotes restful sleep—an often-overlooked factor in metabolic wellness" ✦ "Easy one-capsule-per-day routine—no complicated regimens" Disclaimer: "* Results may vary. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease." ``` --- ### Секция 4 — Key Ingredients **Назначение**: Доверие через прозрачность состава. **Макет**: Светлый фон `#F7F3EE`, сетка 2×3 карточек ингредиентов. **Тексты**: ``` Section Label: WHAT'S INSIDE Headline: "Transparent by Design. Purposeful by Nature." Body: "We believe you deserve to know exactly what you're putting in your body. Here's what's inside every GlucoTrust capsule:" 6 Ingredient Cards: 1. Gymnema Sylvestre "An herb with a long history of use in Ayurvedic wellness traditions, studied for its role in supporting healthy sugar absorption." 2. Biotin (Vitamin B7) "Supports healthy metabolism of carbohydrates, fats, and proteins. Also promotes hair and nail health." 3. Chromium "An essential trace mineral that supports normal macronutrient metabolism and helps maintain blood sugar levels already in the normal range.*" 4. Manganese "Supports healthy nervous system function and plays a role in normal carbohydrate metabolism." 5. Cinnamon (Cinnamomum verum) "A widely studied spice associated with supporting healthy glucose and lipid levels as part of a balanced diet.*" 6. Zinc "An essential mineral that supports immune function and plays a role in insulin synthesis and healthy metabolic processes." Footer note: "* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Always consult your healthcare provider before starting any supplement." ``` --- ### Секция 5 — Social Proof / Testimonials **Назначение**: FTC-compliant отзывы реальных пользователей, доверие. **Макет**: Белый фон, 3 карточки отзывов в ряд (на мобайле — стек), звёзды, имя + возраст + штат, обязательная пометка. **Тексты**: ``` Section Label: REAL STORIES Headline: "What Our Customers Are Saying" Mandatory disclaimer above testimonials: "Individual results vary. The testimonials below reflect the personal experiences of real customers and are not intended to represent or guarantee that anyone will achieve the same or similar results." Testimonial 1: ⭐⭐⭐⭐⭐ "I've been taking GlucoTrust for about three months alongside my regular walks and eating better. I feel more even-keeled throughout the day—less of that mid-afternoon crash I used to dread." — Patricia M., 58, Austin, TX [Results may vary] Testimonial 2: ⭐⭐⭐⭐⭐ "What I appreciate most is that I actually understand what's in the bottle. The ingredient list isn't a mystery, and I don't feel like I'm gambling with my health." — Robert K., 63, Columbus, OH [Results may vary] Testimonial 3: ⭐⭐⭐⭐ "My wife and I started taking it together as part of our morning routine. It's simple, fits our lifestyle, and we like that it's made in a GMP-certified facility." — James & Linda T., 55 & 52, Raleigh, NC [Results may vary] ``` --- ### Секция 6 — Pricing / Offer **Назначение**: Прозрачные цены, основной конверсионный блок. **Макет**: Amber accent фон `#FFF8EC`, 3 ценовых карточки (1 / 3 / 6 bottles), центральная карточка выделена как "Best Value", CTA на каждой. **Тексты**: ``` Section Label: SIMPLE, TRANSPARENT PRICING Headline: "Choose the Plan That Works for You" Body: "No subscriptions. No hidden fees. Pay once, ship once. Free shipping on orders of 3 bottles or more." Pricing Cards: Card 1 — Starter "1 Bottle / 30-Day Supply" Price: $69.00 Per bottle: $69/bottle Shipping: $9.95 shipping CTA: "Add to Cart" Note: "Best for trying GlucoTrust for the first time." Card 2 — Most Popular ★ "3 Bottles / 90-Day Supply" Price: $177.00 Per bottle: $59/bottle Shipping: FREE Shipping CTA: "Add to Cart — Best Value" Note: "Our most popular option for consistent results over time." Card 3 — Best Savings "6 Bottles / 180-Day Supply" Price: $294.00 Per bottle: $49/bottle Shipping: FREE Shipping + 2 Free Bonuses CTA: "Add to Cart — Maximum Savings" Note: "Ideal for long-term wellness support." Under all cards: "🔒 Secure Checkout | 💳 All Major Cards Accepted | 📦 Ships from the USA" 180-Day Money-Back Guarantee block: Headline: "180-Day Satisfaction Guarantee" Body: "If you're not satisfied with your purchase for any reason, contact us within 180 days for a full refund of the purchase price— no questions asked. See our full Refund Policy below." Important pricing disclaimer: "Prices shown are in USD. Prices are subject to change without notice. Tax may apply based on your shipping address." ``` --- ### Секция 7 — FAQ **Назначение**: Снятие возражений, SEO-структура для Google. **Макет**: Белый фон, accordion-список (HTML `<details>`/`<summary>`), 6 вопросов. **Тексты**: ``` Section Label: QUESTIONS & ANSWERS Headline: "Frequently Asked Questions" Q1: What is GlucoTrust? A: GlucoTrust is a dietary supplement containing a blend of botanicals, vitamins, and minerals—including Gymnema Sylvestre, Chromium, Cinnamon, Biotin, Manganese, and Zinc—formulated to support healthy metabolic function as part of a balanced lifestyle. It is not a medication and is not intended to treat or cure any disease. Q2: Is GlucoTrust safe to take? A: GlucoTrust is manufactured in a GMP-certified facility in the United States. However, we strongly recommend consulting your healthcare provider before starting any new supplement, especially if you are pregnant, nursing, taking prescription medications, or have a diagnosed medical condition. Q3: How long before I notice any changes? A: Individual results vary. Some customers report noticing changes in their energy and daily wellness routine within 4–8 weeks of consistent use alongside a healthy diet and regular physical activity. We recommend using GlucoTrust for at least 90 days to evaluate how it works for your body. Results may vary. Q4: Does GlucoTrust contain any allergens or GMOs? A: GlucoTrust is formulated to be Non-GMO. Please review the full ingredient label on the product page for complete allergen information, and consult your doctor if you have known allergies or sensitivities. Q5: What is your return policy? A: We offer a 180-day money-back guarantee. If you are not satisfied with your purchase, contact our support team at hello@vitalgrove.com within 180 days of your purchase date for a full refund of the product price, minus shipping. Q6: Is this a subscription? A: No. Every order is Собери проект как v0 CodeProject Block — все файлы как отдельные объекты внутри Block (это нужно, чтобы появилась latestVersion + demoUrl + возможность задеплоить). В тексте ответа НЕ повторяй содержимое файлов. === АРТ-ДИРЕКЦИЯ ЭТОГО ЛЕНДИНГА (СДЕЛАЙ ВИЗУАЛЬНО УНИКАЛЬНЫМ, НЕ ШАБЛОН) === - Визуальный стиль: dark luxury: тёмный фон, золото/медь акценты, кинематографичные градиенты - Hero-архетип: центрированный bold: огромный заголовок по центру, фон-градиент, CTA под ним - Композиция секций: hero → крупный график/демо → 3 кита ценности → карусель отзывов → CTA-блок - Типографика: контраст: serif-заголовки (Playfair/Fraunces) + чистый sans в тексте - Цветовое настроение: графит + электрик-лайм (НЕ дефолтный сине-белый) Макет должен заметно отличаться от стандартного shadcn-лендинга: свой ритм секций, нетривиальный hero, выразительная типографика. Это ВАЖНЕЕ привычных паттернов — следуй арт-дирекции, сохраняя адаптив, анимации и compliance.