БРИФ: # Бриф ## Локализация - **Язык контента (language)**: English - **Направление текста**: LTR - **Страна рекламы (geo)**: South Africa (ZA) - **Валюта**: ZAR (South African Rand, R) - **Регулятор / compliance**: FSCA (Financial Sector Conduct Authority), NCR (National Credit Regulator), FAIS Act, NCA (National Credit Act 34 of 2005), POPIA (Protection of Personal Information Act, 2013) --- ## Бренд - **Название компании**: CapitalEdge ZA - **Тэглайн**: *Your money, your future — guided by licensed South African experts.* - **Голос бренда**: Trustworthy, Authoritative, Warm, Practical, Empowering - **USP**: CapitalEdge ZA connects South African adults with FSCA-licensed financial advisers in minutes — at no cost and no obligation. Whether you're managing debt, building savings, or planning for retirement, you get real, regulated guidance built for South African lives. --- ## Логотип (концепция) - **Стиль**: Minimalist wordmark + abstract geometric mark - **Идея символа**: An upward-angled chevron or angular "CE" monogram suggesting growth and forward momentum — clean, corporate, no complex lettering in the mark itself - **Цвета**: Deep Forest Green `#1A4D2E` (trust, growth) + Warm Gold `#C9922A` (prosperity, South African warmth) + Off-White `#F5F2EC` (clean, accessible) - **Ощущение**: A Johannesburg-headquartered financial firm — serious yet approachable --- ## Дизайн-система ### Палитра | Role | Name | Hex | |---|---|---| | Primary | Forest Green | `#1A4D2E` | | Secondary | Warm Gold | `#C9922A` | | Accent | Light Gold Tint | `#F3E0B5` | | Background | Off-White | `#F5F2EC` | | Text | Charcoal | `#1C1C1E` | | Text Muted | Warm Grey | `#6B6B6B` | | Surface White | Pure White | `#FFFFFF` | ### Шрифты - **Heading**: `Playfair Display`, serif (фолбэк: Georgia, serif) — авторитетность, доверие - **Body**: `Inter`, sans-serif (фолбэк: system-ui, sans-serif) — читаемость, современность ### Стиль Clean corporate trust — тёплый, профессиональный финансовый сервис с южноафриканской идентичностью. Никакого холодного банковского минимализма — вместо этого: тепло и доступность, при этом строгий compliance-облик. --- ## Целевая аудитория - **Кто**: Южноафриканцы 28–55 лет, работающие или самозанятые, с доходом R8 000–R45 000/мес - **Боли**: Задолженность по кредитным картам/personal loans; отсутствие пенсионного плана; непонимание, куда идут деньги каждый месяц; страх перед "финансовыми консультантами" (прошлый негативный опыт) - **Триггер клика на Google Ads**: Поисковый запрос типа "financial adviser near me", "how to get out of debt South Africa", "retirement planning SA", "licensed financial adviser free" — человек уже осознал проблему и ищет помощь --- ## Структура сайта **Количество страниц: 1 (one-page static HTML)** Файл: `index.html` --- ### Секции (сверху вниз): 1. **Sticky Navigation / Header** 2. **Hero** 3. **Trust Bar** 4. **Pain Points ("Does This Sound Like You?")** 5. **How It Works (3 Steps)** 6. **Services** 7. **Why CapitalEdge ZA** 8. **Testimonials** 9. **FAQ** 10. **Lead Capture Form (CTA Section)** 11. **Footer + Legal** --- ## Готовый контент --- ### 1. STICKY NAVIGATION / HEADER **Left**: Logo — `CapitalEdge ZA` (wordmark + chevron icon) **Right**: Nav links — `How It Works` | `Services` | `About` | CTA Button: **"Get Free Consultation"** → scrolls to `#lead-form` ``` [CapitalEdge ZA logo] How It Works Services About [Get Free Consultation →] ``` --- ### 2. HERO SECTION **Layout**: Full-width, green `#1A4D2E` background. Left: copy. Right: image of a confident South African professional (man or woman, 35–45, in a warm office setting). **Pre-headline tag (small caps, gold)**: `FSCA-Licensed Financial Advisers · South Africa` **H1 Headline**: > # Take Control of Your Financial Future — Starting Today **Subheadline**: > Connect with a licensed South African financial adviser in minutes. Free consultation. No obligation. Real guidance on debt, savings, and retirement. **CTA Buttons**: - Primary (Gold, large): **"Get My Free Consultation"** → `#lead-form` - Secondary (Ghost/White outline): **"See How It Works"** → `#how-it-works` **Below CTA — micro-trust line**: > 🔒 100% Free · No Obligation · FSCA Regulated · Your data is protected under POPIA --- ### 3. TRUST BAR **Layout**: White bar, 4 columns, icons + text. Full-width below Hero. | Badge | Text | |---|---| | 🏛️ Shield Icon | **FSCA-Authorised Service** — All advisers hold a valid FSP licence | | 📋 Checkmark | **NCR Compliant** — National Credit Regulator registered | | 👥 People Icon | **12,000+ South Africans Helped** — Since 2018 | | ⭐ Star Icon | **4.8 / 5 Average Rating** — Verified client feedback | **Sub-note** (muted text, small): > *Results may vary. Past outcomes are not a guarantee of future results. See full disclaimer below.* --- ### 4. PAIN POINTS — "DOES THIS SOUND LIKE YOU?" **H2**: > ## Are Any of These Keeping You Up at Night? **Layout**: 3-column card grid, icon + headline + 1-line description. Background: `#F5F2EC` | Icon | Headline | Description | |---|---|---| | 💳 | **Drowning in Debt** | Credit cards, personal loans, store accounts — it feels like you'll never catch up. | | 🏦 | **Living Pay cheque to Pay cheque** | You earn a decent salary, but nothing's left by month's end. | | 🕰️ | **No Retirement Plan** | Retirement feels far away — until it doesn't. You know you should act now. | | 📉 | **Savings Going Nowhere** | You've tried to save before, but life always gets in the way. | | 🤷 | **Confused by Financial Products** | Unit trusts, RAs, ETFs — nobody's ever explained what's right for *your* situation. | | 😰 | **Worried About Your Family's Future** | If something happened to you tomorrow, would they be okay? | **CTA below grid**: > *"You're not alone — and you don't need to figure it out alone. Our licensed advisers are here to help."* > **[Start My Free Consultation →]** → `#lead-form` --- ### 5. HOW IT WORKS — 3 STEPS **Section ID**: `how-it-works` **H2**: > ## Getting Expert Advice Has Never Been Easier **Subheading**: > Three simple steps — and your first conversation is completely free. **Layout**: Horizontal 3-step flow, numbered, icon + title + body. Background: `#FFFFFF` --- **Step 1** 🖊️ **Fill in Your Details** > Tell us a little about your financial situation — it takes less than 2 minutes. Your information is secure and protected under POPIA. **Step 2** 🔗 **Get Matched Instantly** > We connect you with an FSCA-licensed financial adviser who specialises in exactly what you need — whether that's debt relief, savings, or retirement planning. **Step 3** 📞 **Have Your Free Consultation** > Your adviser calls you at a time that suits you. No pushy sales pitch — just honest, qualified guidance tailored to your life and goals. --- **Below steps — reassurance line**: > ✅ No cost. No commitment. No jargon. Just real financial guidance from a licensed South African professional. **CTA Button (centred, gold)**: > **"Get Started — It's Free"** → `#lead-form` --- ### 6. SERVICES SECTION **H2**: > ## We Help With What Matters Most **Subheadline**: > Our network of FSCA-licensed advisers covers the full spectrum of personal finance for South Africans. **Layout**: 3×2 card grid. White cards, green icon, gold accent line on top of each card. Background `#F5F2EC`. --- **Card 1 — Debt Management** > 🏦 **Debt Management & Relief** > Struggling with multiple loans or credit card debt? We'll connect you with an adviser who can help you consolidate, negotiate, or create a realistic repayment plan — within the framework of the National Credit Act. **Card 2 — Savings & Investments** > 📈 **Savings & Investment Planning** > From Tax-Free Savings Accounts (TFSAs) to unit trusts and JSE-listed ETFs, your adviser will build a plan tailored to your income and goals. **Card 3 — Retirement Planning** > 🕰️ **Retirement Annuities & Planning** > It's never too early — or too late — to plan for retirement. Get advice on Retirement Annuities (RAs), pension funds, and SARS tax benefits. **Card 4 — Insurance & Protection** > 🛡️ **Life & Income Protection Insurance** > Protect your family and income with the right cover. Your adviser will review your needs and recommend solutions from reputable South African insurers. **Card 5 — Estate Planning** > 📜 **Wills & Estate Planning** > Make sure your assets go where you intend. Get guidance on drafting a will and structuring your estate efficiently. **Card 6 — Financial Education** > 🎓 **Budgeting & Financial Wellness** > Sometimes you just need a plan. Our advisers help you build a monthly budget that works for a real South African life. --- **CTA below grid**: > **"Match Me With an Adviser"** → `#lead-form` --- ### 7. WHY CAPITALEDGE ZA **H2**: > ## Why South Africans Trust CapitalEdge ZA **Layout**: Left column (copy + trust list), Right column (stats block). Background: `#1A4D2E` (dark green), white text. **Left copy**: > We're not a bank. We're not a product sales team. CapitalEdge ZA is an independent financial guidance platform — our job is to match you with the right licensed adviser for *your* situation, not to sell you anything. > > Every adviser in our network holds a valid **FSP licence** issued by the FSCA and operates under the **FAIS Act**. That means you're protected by law. **Trust list (checkmarks)**: > ✅ FSCA-Authorised Adviser Network > ✅ NCR-Compliant Debt Guidance > ✅ 100% Independent — We Don't Sell Products > ✅ Free, No-Obligation Matching Service > ✅ POPIA-Compliant Data Handling > ✅ Available Monday–Friday, 08:00–17:00 SAST **Right stats block (gold background `#C9922A`, dark text)**: > **12,000+** > South Africans Connected > > **98%** > Say Their First Consultation Was Valuable > *(Results may vary)* > > **4.8 / 5** > Average Adviser Rating > > **R0** > Cost to You for Matching & First Consultation --- ### 8. TESTIMONIALS **H2**: > ## Real South Africans. Real Guidance. Real Results. **Disclaimer above testimonials (small, muted)**: > *Individual results may vary. Testimonials reflect personal experiences and are not a guarantee of future outcomes.* **Layout**: 3-column card testimonials. White cards, quote marks in gold. --- **Testimonial 1** > *"I had R85,000 in debt across three different credit providers and had no idea where to start. My adviser helped me understand my options under the NCA and we put together a repayment plan I could actually stick to. Six months later, I'm back on track."* > > — **Thandi M.**, 34, Johannesburg, Gauteng > ⭐⭐⭐⭐⭐ > *Results may vary.* **Testimonial 2** > *"I'm 47 and realised I had almost nothing saved for retirement. I expected to be judged — instead my adviser was completely non-judgmental and practical. We started a Retirement Annuity the same week. I wish I'd done this ten years ago."* > > — **Riaan V.**, 47, Cape Town, Western Cape > ⭐⭐⭐⭐⭐ > *Results may vary.* **Testimonial 3** > *"I didn't even know what a TFSA was before my consultation. My adviser explained everything clearly, no jargon, and helped me start saving R500 a month towards a proper emergency fund. It sounds small, but it's changed how I think about money."* > > — **Nomsa K.**, 29, Durban, KwaZulu-Natal > ⭐⭐⭐⭐⭐ > *Results may vary.* --- ### 9. FAQ SECTION **H2**: > ## Frequently Asked Questions **Layout**: Accordion or stacked Q&A. Background `#F5F2EC`. --- **Q: Is the consultation really free?** > A: Yes — completely. CapitalEdge ZA provides a free matching service and your first consultation with a licensed adviser carries no fee and no obligation to proceed. You are never pressured to purchase any product. **Q: Are the advisers properly qualified and regulated?** > A: All financial advisers in our network hold a valid Financial Services Provider (FSP) licence issued by the Financial Sector Conduct Authority (FSCA) of South Africa. They are required to act in your best interest under the FAIS Act. **Q: What if I have a lot of debt? Can you still help me?** > A: Absolutely. Our advisers are experienced in debt management within the framework of the National Credit Act (NCA). We can also connect you with NCR-registered debt counsellors if appropriate to your situation. **Q: Will my personal information be kept private?** > A: Yes. All personal information you submit is handled in strict accordance with the Protection of Personal Information Act (POPIA), 2013. We do not sell your data to third parties. Please see our Privacy Policy for full details. **Q: How quickly will I be contacted?** > A: In most cases, a licensed adviser will reach out within 1–2 business days during office hours (Monday–Friday, 08:00–17:00 SAST). **Q: Do I need to have a certain income to use this service?** > A: No. Our advisers work with South Africans across a wide range of income levels. Whether you earn R6,000 or R60,000 per month, there are strategies that Собери проект как v0 CodeProject Block — все файлы как отдельные объекты внутри Block (это нужно, чтобы появилась latestVersion + demoUrl + возможность задеплоить). В тексте ответа НЕ повторяй содержимое файлов. === АРТ-ДИРЕКЦИЯ ЭТОГО ЛЕНДИНГА (СДЕЛАЙ ВИЗУАЛЬНО УНИКАЛЬНЫМ, НЕ ШАБЛОН) === - Визуальный стиль: organic/rounded: плавные blob-формы, тёплая палитра - Hero-архетип: центрированный bold: огромный заголовок по центру, фон-градиент, CTA под ним - Композиция секций: hero → bento-сетка фич → process timeline → команда → отзывы → CTA - Типографика: ультра-болд гротеск, очень крупные H1, tight tracking - Цветовое настроение: природная зелёная гамма (НЕ дефолтный сине-белый) Макет должен заметно отличаться от стандартного shadcn-лендинга: свой ритм секций, нетривиальный hero, выразительная типографика. Это ВАЖНЕЕ привычных паттернов — следуй арт-дирекции, сохраняя адаптив, анимации и compliance.