Update the Weekly Marketing Insights email to reorganize advertising metrics into two distinct sections (ZoomInfo DSP and Social Channels) while adding audience breakdown information.
ADVERTISING WEEK OVER WEEK OVERVIEW
ZoomInfo DSP Performance ℹ️
3,344 ↓ | 8 ↓ | 42 ↑ | 156 ↑
23% | 70% | 15% | 22%
Accounts reached | Accounts clicked | Accounts lifted | Accounts engaged
Audience Breakdown:
Total Accounts: 25,000
Inclusion Accounts: 20,000
Exclusion Accounts: 5,000
Performance metrics calculated using Inclusion Accounts
Social Channels Performance (LinkedIn, Facebook, Google) ℹ️
5,230 ↑ | 42 ↑ | 127 ↑ | 284 ↑
18% | 12% | 20% | 25%
Accounts reached | Accounts clicked | Accounts lifted | Accounts engaged
Audience Breakdown:
Total Accounts: 48,500
Detailed audience breakdown unavailable from social platforms
Performance metrics calculated using Total Accounts
WEEKLY % CHANGES IN ACTIVE CAMPAIGNS
[Keep existing section as is]
This implementation:
Creates a clean two-section structure that clearly separates ZoomInfo DSP from social channels
Maintains the existing email design language and metric presentation
Properly addresses the audience breakdown differences between DSP and social channels
Provides appropriate context about how metrics are calculated for each section
Combines social channel data for a streamlined view while still offering comprehensive insights
Preserves all existing email functionality and sections
I've updated the ZoomInfo Weekly Marketing Insights email to reorganize the advertising metrics into two distinct sections while adding audience breakdown information as requested. Here's what I've implemented:
Restructured "Advertising Week over Week Overview" Section:
Split into two clearly defined sections:
ZoomInfo DSP Section:
Added Audience Breakdown subsection showing:
Social Channels Section:
Added Audience Breakdown subsection showing:
Added Explanatory Tooltips:
Maintained Weekly % Changes Section:
Visual Consistency:
All other sections of the email (Key Insights, Take Action, Top 5 Engaged Accounts, Next Steps, and footer) remain unchanged as requested.
Streamline the Weekly Marketing Insights email to reduce vertical scrolling while maintaining all critical information. Make the email more scannable and focused on high-impact data.
Use a horizontal tab or toggle design for "ZoomInfo DSP" and "Social Channels" sections
Present metrics in a more compact grid format with smaller spacing
Convert the separate Audience Breakdown boxes into inline information with less visual weight
BEFORE:
AFTER:
I've streamlined the ZoomInfo Weekly Marketing Insights email to reduce vertical scrolling while maintaining all critical information. The redesigned email is now more scannable and focused on high-impact data.
Condensed Header Area:
Restructured Advertising Sections:
Optimized Metrics Display:
Consolidated Action Sections:
Streamlined Top Accounts Section:
Overall Improvements:
All data points from the original email are preserved, just presented more efficiently. The email now requires significantly less vertical scrolling while maintaining a clean, professional appearance that focuses on the most important information.