Update the Weekly Marketing Insights email to reorganize advertising metrics into two distinct sections (ZoomInfo DSP and Social Channels) while adding audience breakdown information.

Changes to make:

1. RESTRUCTURE "ADVERTISING WEEK OVER WEEK OVERVIEW" SECTION:
   • Split into two clearly defined sections instead of showing all channels individually
   • Section 1: "ZoomInfo DSP Performance"
   • Section 2: "Social Channels Performance" (combining LinkedIn, Facebook, Google Ads)
2. ZOOMINFO DSP SECTION:
   • Header: "ZoomInfo DSP Performance" with information icon (ℹ️)
   • Display metrics in current format:
     • Accounts reached: [Number] ([% change])
     • Accounts clicked: [Number] ([% change])
     • Accounts lifted: [Number] ([% change])
     • Accounts engaged: [Number] ([% change])
   • Add Audience Breakdown sub-section:
     • Total Accounts: [Number]
     • Inclusion Accounts: [Number]
     • Exclusion Accounts: [Number]
   • Add subtle note: "Performance metrics calculated using Inclusion Accounts"
3. SOCIAL CHANNELS SECTION:
   • Header: "Social Channels Performance (LinkedIn, Facebook, Google)" with information icon (ℹ️)
   • Display aggregated metrics across all social platforms:
     • Accounts reached: [Number] ([% change])
     • Accounts clicked: [Number] ([% change])
     • Accounts lifted: [Number] ([% change])
     • Accounts engaged: [Number] ([% change])
   • Add Audience Breakdown sub-section:
     • Total Accounts: [Number]
     • Add note: "Detailed audience breakdown unavailable from social platforms"
   • Add subtle note: "Performance metrics calculated using Total Accounts"
4. ADD EXPLANATORY TOOLTIPS:
   • ZoomInfo DSP tooltip: "Complete audience data available, allowing for precise performance metrics based on intended target accounts only."
   • Social Channels tooltip: "Aggregated performance across LinkedIn, Facebook, and Google Ads. Platform limitations prevent detailed audience breakdowns."
5. MAINTAIN WEEKLY % CHANGES SECTION:
   • Keep the existing "Weekly % Changes in Active Campaigns" section unchanged
   • This continues to show overall performance across all channels

Visual Guidelines:

• Use subtle visual separation between the two sections (light divider or background shading)
• Maintain consistent styling of metrics across both sections
• Ensure clear visual hierarchy with section headers slightly larger than metric labels
• Use consistent iconography for information tooltips

No Changes to:

• Email header, subject line, or overall structure
• Key insights, Take Action, and Top 5 Engaged Accounts sections
• Next Steps section and CTA buttons
• Footer and contact information

Example Structure:

ADVERTISING WEEK OVER WEEK OVERVIEW

ZoomInfo DSP Performance ℹ️
3,344 ↓ | 8 ↓ | 42 ↑ | 156 ↑
23% | 70% | 15% | 22%
Accounts reached | Accounts clicked | Accounts lifted | Accounts engaged

Audience Breakdown:
Total Accounts: 25,000
Inclusion Accounts: 20,000
Exclusion Accounts: 5,000
Performance metrics calculated using Inclusion Accounts

---

Social Channels Performance (LinkedIn, Facebook, Google) ℹ️
5,230 ↑ | 42 ↑ | 127 ↑ | 284 ↑
18% | 12% | 20% | 25%
Accounts reached | Accounts clicked | Accounts lifted | Accounts engaged

Audience Breakdown:
Total Accounts: 48,500
Detailed audience breakdown unavailable from social platforms
Performance metrics calculated using Total Accounts

WEEKLY % CHANGES IN ACTIVE CAMPAIGNS
[Keep existing section as is]
This implementation:

Creates a clean two-section structure that clearly separates ZoomInfo DSP from social channels
Maintains the existing email design language and metric presentation
Properly addresses the audience breakdown differences between DSP and social channels
Provides appropriate context about how metrics are calculated for each section
Combines social channel data for a streamlined view while still offering comprehensive insights
Preserves all existing email functionality and sections

Streamline the Weekly Marketing Insights email to reduce vertical scrolling while maintaining all critical information. Make the email more scannable and focused on high-impact data.

Key Changes to Make:

1. CONDENSE HEADER AREA:
   • Combine the greeting and date range into a more compact format
   • Reduce the descriptive text about the marketing dashboard to a single line
2. RESTRUCTURE ADVERTISING SECTIONS:

   • Use a horizontal tab or toggle design for "ZoomInfo DSP" and "Social Channels" sections

   • Present metrics in a more compact grid format with smaller spacing

   • Convert the separate Audience Breakdown boxes into inline information with less visual weight

3. OPTIMIZE METRICS DISPLAY:
   • Use smaller directional indicators (↑↓) positioned directly next to percentages
   • Align all metrics horizontally with more compact spacing
   • Use visual hierarchy (font weight, size) rather than spacing to differentiate metrics
4. CONSOLIDATE ACTION SECTIONS:
   • Combine "Take Action" with "Your Next Steps" into a single "Priority Actions" section
   • Use bullet points instead of separate boxes for each action item
   • Remove redundant explanatory text, focusing only on the specific actions
5. STREAMLINE TOP ACCOUNTS SECTION:
   • Display accounts in a more compact horizontal format with smaller avatars
   • Use a 2-column or 3-column format for accounts on larger screens
   • Consider showing just the top 3 accounts with a "+2 more" expandable option

Visual Guidelines:

• Reduce overall white space while maintaining readability
• Use smaller font sizes for explanatory text while keeping metrics prominent
• Employ more efficient information density techniques (tooltips, expandable sections)
• Ensure the most important metrics and actions appear "above the fold" on mobile
• Maintain accessibility standards despite the more compact design

Example Structural Changes:

BEFORE:

• Each section in a separate box with generous padding
• Metrics displayed with large spacing
• Separate audience breakdown boxes
• Linear, vertical organization requiring extensive scrolling

AFTER:

• Single header with consolidated greeting and date
• Tab-based navigation between ZoomInfo DSP and Social Channels
• Inline, compact audience breakdown information
• Combined action sections with prioritized bullets
• More horizontal layouts for better information density

Maintain ALL data points currently shown, just presented more efficiently.