Currently, the 4 icons beneath the TRY NOW button are focused on program education. Instead, we'd like to focus it on the benefits and/or social proof.
Here's some information you can use.
Can you spin up some varaints?
Please see below for some shopper testimonials that can be used on the TryNow landing page. I provided several quotes for you to choose from within each key theme.
Headline: "98% of shoppers raved about their Try Before You Buy experience"
Key themes with supporting quotes: Find Your Perfect Shade in the Comfort of Home Shopping for makeup online shouldn’t feel like a gamble. With Try Before You Buy, test shades at home and keep only what works.
"Trying before buying allows customers to get the perfect match for their skin without the pressure of a final purchase." -Dianne S. "Color matching can be difficult with online buys. This afforded me the ability to try before you buy. Found a perfect shade and purchased new brushes too!" -Carida J. "When buying makeup online, it is difficult to know if you are getting the right color for your coloring. Try Now allowed me to see the color and use the product before finalizing my purchase." -Jill S. "I liked being able to try different colors/finishes of blush, and I was able to find the right shade! I’ve had mismatches in the past when viewing colors online with other products, so the Try Before You Buy option worked well for me." -Julia C. "There were 2 shades I couldn't make a decision on for the shade. It was wonderful having the Try Before You Buy as then we the customer aren't throwing good money away for something that doesn't work. I think I might have found my new line of makeup." -Shirley D. Experience How It Looks, Feels, and Smells Skip the guesswork. Try it in real life—not just through a screen. "It allowed me to see how the makeup actually looked and felt on my skin without having the pressure to purchase it." -Sally O. "My skin is very sensitive and I wanted to be certain I could use the makeup." -Sandra H. "I could see if the colors suited my skin tone and if I liked the coverage." -Kerri D. No Risk: Easily Return for Free if You Don't Like it, Only Pay for What You Keep Buy only what you love. No upfront commitment. No stress. "I only spend my money if I actually like and keep the product. In stores, you always have the chance to try products—this is the online version of that." -Andrea F. "Finding the right product for my sensitive skin is easier. No more drawers full of unused products." -Kathy D. "This option helps to make online purchases less risky and closer to an in-store experience." -Elizabeth M.
Benefit-Focused Icon Section Variants
I'll create several variants that replace the current program-focused icons with benefit-focused and social proof elements based on your testimonials.
Variant Descriptions
- Benefit-Focused Icons: Simple icons highlighting the key benefits: satisfaction rate, perfect shade matching, real experience, and risk-free shopping.
- Testimonial Icons: Combines benefit headlines with short customer quotes to add social proof directly under each benefit.
- Benefit Quotes: Compact design with benefit headlines and very short testimonial snippets that highlight the emotional impact.
- Three-Column Layout: A cleaner layout with just three key benefits and the 98% satisfaction headline above them.
- Full Testimonial Focus: Showcases three complete customer testimonials with attribution, putting the customer voice front and center.
Each variant maintains your black circular icons for visual consistency with your current design while shifting the focus from program mechanics to customer benefits and social proof.