SilverShore website build

Please add three new campaign landing pages. CRITICAL RULES These pages are not linked anywhere in the site. No nav, no footer nav, no sitemap. Entry is by direct URL only — from email campaign CTAs. Add <meta name="robots" content="noindex" /> to every LP page. They must not appear in search. Do not use the existing SiteHeader or site Footer components anywhere in these pages. The only navigation on these pages is a slim footer strip at the very bottom linking to the five existing service pages — not the homepage, not about, not get-started. Just services. FILES TO CREATE app/lp/layout.tsx app/lp/succession/page.tsx app/lp/ai-automation/page.tsx app/lp/lead-generation/page.tsx app/lp/layout.tsx Minimal shell. Contains: A <head> tag with <meta name="robots" content="noindex" /> A slim top bar (not sticky, not the site header): logo mark image (/images/silvershore-logo.png, 28px) + "SilverShore Partners" text in --ss-navy — no links, no nav items {children} Nothing else — no SiteHeader, no Footer, no StickyCTABar Add a client component that runs on mount, reads utm_campaign, utm_source, utm_medium from window.location.search, and writes them to sessionStorage under those keys. Load Calendly widget script: https://assets.calendly.com/assets/external/widget.js DESIGN TOKENS Reference existing CSS variables — do not redefine: --ss-navy: #0E2F57 --ss-blue: #2F77C4 --ss-gold: #C9A84C --ss-slate: #3B4A5A --ss-mist: #F4F7FB --ss-line: #DDE4EE Font: Maitree (already global). Tailwind available. PAGE TEMPLATE (same structure for all three) SECTION 1 — HERO Full-width, --ss-navy background Left (60%): Campaign-specific headline (36px, white, font-semibold) + 2-sentence sub (white/65%) + Primary CTA button → scrolls to #book anchor Right (40%): Darker overlay panel with 3 hard stats Each: large gold number + small white descriptor SECTION 2 — WHO THIS IS FOR --ss-mist background, full-width strip Bold left label: "This is for you if..." in --ss-blue 3 specific owner situations — written as "You [verb]..." statements Not generic descriptors — speak to the lived experience SECTION 3 — THE PROBLEM WE SOLVE White background, single centered column, max-width 680px 2 short punchy paragraphs. No headers. Just text. Below: 2 side-by-side stat callout cards with gold left border SECTION 4 — WHAT WE ACTUALLY DO White background, 2 columns Left header: "The services" — plain, direct Right header: "What each one does for you" 5–6 rows: bold service name left | plain-English outcome right This section uses the REAL service names — no euphemisms SECTION 5 — HOW IT STARTS --ss-mist background 4 numbered steps in a horizontal grid Focused on the client experience, not internal process Step 4 always ends at a booked call or signed scope SECTION 6 — WHY SILVERSHORE OVER ALTERNATIVES White background, 3 cards Card 1 (--ss-navy bg, gold text): The #1 structural differentiator for this service Cards 2–3 (white, --ss-line border): Secondary differentiators Each card: bold claim + 2-sentence explanation. No filler. SECTION 7 — BOOK A CALL (id="book") --ss-navy background, full-width Left: "30 minutes. No pitch." headline "We'll tell you exactly what applies to your situation and what, if anything, we'd recommend." sub Right: Calendly inline embed URL: https://calendly.com/shanegardner405/30min On load, prefill utm fields from sessionStorage SECTION 8 — SERVICES FOOTER STRIP #0A1E35 background (darker than navy) Left: "SILVERSHORE PARTNERS" in white/30 small caps Center: 5 service links in a row — these are the ONLY navigation on the page: Succession Planning → /services (or appropriate anchor) AI & Automation → /services Revenue Generation → /services Market Intelligence → /services Brand Development → /services Right: "silvershorepartners.com" in white/30 Font: 11px, white/50, letter-spacing wide Purpose: lets an interested owner explore other services — but only after they've seen the full page TRACKING — add to every page tsx// On primary CTA click: window.gtag?.('event', 'cta_click', { event_category: 'lp_engagement', event_label: '[page-slug]', // succession | ai-automation | lead-generation utm_campaign: sessionStorage.getItem('utm_campaign') ?? 'direct', utm_source: sessionStorage.getItem('utm_source') ?? 'direct', }) // On Calendly booking confirmed: window.addEventListener('message', (e) => { if (e.data?.event === 'calendly.event_scheduled') { window.gtag?.('event', 'calendly_booked', { event_category: 'lp_conversion', event_label: '[page-slug]', utm_campaign: sessionStorage.getItem('utm_campaign') ?? 'direct', }) } }) PAGE 1 — /lp/succession — Succession Planning Campaign context: Cold email to owners of $500K–$10M businesses showing signals of exit readiness — founding era pre-1990, stable/declining growth, key man dependency, no obvious successor. Emails open on the owner's operational reality. This page is the first place the word "sell" appears. Hero headline: You've built something worth selling. Most owners never actually get there. Hero sub: The difference between a clean close and a deal that falls apart is preparation — materials, data room, and the right conversations with the right buyers, built before you need them. That's what we do. Hero CTA: Talk Through Your Situation Stats: 75% · listed businesses that never successfully close $0 · seller fees SilverShore charges — ever 5–12% · what traditional brokers take from your proceeds Who This Is For: You've been running this business for 15+ years and you're starting to think seriously about what comes next You've had a buyer reach out and realized you have nothing organized to show them You want to sell on your terms — not through an auction that puts your employees and customers at risk Problem: Most lower middle market owners have never sold a business. When the moment arrives — a call from a PE firm, a health event, a simple decision that it's time — they discover that selling requires a completely different skill set than running. A CIM. A data room. A clear narrative. Buyer relationships. None of it exists without deliberate preparation. A traditional broker will charge you 5–12% and push you into a process designed for speed, not your outcome. An investment bank won't take your call until you're at $2M EBITDA. So most owners go in unprepared, rush through diligence, and close at a discount — or don't close at all. Stat cards: 2–5 years · before a transaction is when preparation moves the number — not the week you decide to sell 30 days · typical window a serious buyer gives an unprepared owner to produce materials Services (name → outcome): Readiness Assessment → Know exactly where your business stands against what buyers evaluate before any conversation starts Investor-Ready Materials → CIM, executive teaser, and management presentation built to the standard serious buyers expect Data Room Creation → Organized, diligence-ready documentation that makes every buyer conversation faster and more credible Owner-Initiated Introductions → Warm introductions to thesis-aligned buyers on your timeline — not an auction process M&A Advisor Introductions → Connections to vetted legal and banking counsel when the right next step is professional representation Transaction Process Support → Coordination through LOI, diligence, and close so nothing falls apart at the finish line How It Starts: 30-minute call — we learn your timeline, your goals, and what a good outcome looks like for you Readiness Assessment — we evaluate your business against buyer criteria and identify exactly what needs to be addressed Materials & Data Room — we build what's missing so you're prepared before any buyer conversation Introductions — we identify and vet buyers whose thesis fits your business and make warm introductions when you're ready Differentiators: [Featured] No seller fees. Ever. — Traditional brokers charge 5–12% of your proceeds. We charge sellers nothing. Our revenue comes from buy-side fees, which structurally aligns our incentives with your best outcome — not the fastest close. We start 2–5 years before a broker would — Brokers engage when you're ready to list. We build the infrastructure while there's still time to increase what the business is worth and who it attracts. You control the process — No public listing, no auction, no unsolicited calls. You decide who gets introduced to your business, when, and on what terms. PAGE 2 — /lp/ai-automation — AI & Automation Campaign context: Cold email to owner-dependent businesses where the owner is clearly the operational center — home services, distribution, business services, healthcare. Emails open on the operational bottleneck without mentioning AI, automation, or software. This page makes the technology explicit. Hero headline: The business runs on you. Here's how to change that. Hero sub: We build custom AI tools and workflow automations that remove manual bottlenecks, scale output, and free you to work on the business instead of in it. Built on tools you control. Documented so your team can run them. Hero CTA: See What We'd Build for Your Business Stats: 18+ hrs · owner time recovered per week in a typical first engagement 3–5 days · average deployment time for a first working automation $500 · starting price for a workflow automation build Who This Is For: You answer the same questions and handle the same tasks every week that someone — or something — else should be handling Your business can't scale past where it is because every new client or employee means more on your plate, not less You've heard about AI and automation but haven't found anyone who builds it practically instead of pitching it theoretically Problem: Owner-dependent businesses plateau for a predictable reason: every new task lands on the same desk. The operations that made you successful at $1M become the ceiling at $3M. You're the person who knows everything, approves everything, and handles everything that falls through the cracks. The answer isn't hiring more people into a broken process. It's removing the manual steps that eat your capacity — customer intake, follow-ups, scheduling, reporting, internal communication — and replacing them with systems that run without you. We build those systems. We've deployed them in our own operations first, so everything we recommend has been tested in a real business, not a slide deck. Stat cards: 68% · of owner time in SMBs is spent on tasks that could be partially or fully automated Week 1 · most clients have their first working automation deployed before the first invoice Services (name → outcome): Custom AI Assistants → A trained AI that knows your business, answers customer and internal questions accurately, and runs 24/7 without your involvement Workflow Agents → Automated processes that route, triage, and execute operational tasks — intake, follow-up, scheduling, handoffs — without manual steps AI Voice Agents → Phone agents that handle after-hours calls, appointment booking, and customer intake so you stop losing business outside business hours Website Chatbots → Qualification and booking flows on your site that capture leads and route them correctly before a human ever gets involved Operations Dashboards → Real-time visibility across your business — jobs, revenue, team output — without manually pulling numbers from three different places Automation Strategy → If you're not sure where to start, we map your operations, identify the highest-impact bottleneck, and build the business case before any code gets written How It Starts: 30-minute call — we learn how your business actually operates today and where the biggest time sinks are Automation mapping — we identify the 2–3 highest-impact builds and prioritize by time-saved and complexity First build — we deploy one working automation before expanding, so you see real results before committing to more Handoff — every build is documented, your team is trained, and you own everything outright Differentiators: [Featured] Every automation we recommend runs in our own business first — SilverShore operates a live AI operating system across 17 automations in production. We don't recommend anything we haven't validated ourselves. Start with one build, not a transformation program — We deploy your highest-impact automation first as a fixed-scope engagement. You see it working before deciding what comes next. No six-month roadmaps. You own everything outright — Every build is documented, built on tools you control, and yours to operate independently. No monthly fees to us. No vendor dependency. PAGE 3 — /lp/lead-generation — Lead Generation Campaign context: Cold email to established owner-led businesses that have grown primarily through referrals and are experiencing plateau or inconsistency. Emails open on revenue inconsistency or referral dependency without mentioning pipeline, systems, or engines. This page is direct about outreach and revenue infrastructure. Hero headline: Referrals got you here. They won't get you to the next level. Hero sub: We build the outbound infrastructure — lead lists, email campaigns, LinkedIn outreach, content — that creates qualified conversations without depending on who you know or who happens to call. Hero CTA: Talk About Your Revenue Goals Stats: 14 · new commercial accounts booked in 60 days for an HVAC services client 90K+ · outreach sequences run across SilverShore campaigns with live performance data 30 days · from kickoff to a live, running outbound campaign Who This Is For: Your revenue is good but inconsistent — you have strong months and slow months and you can't predict which is coming You know your best clients didn't come from advertising or outreach — and that's starting to feel like a liability, not a feature You want to grow into new markets or verticals but you have no systematic way to reach the right people Problem: Referral-dependent businesses are at the mercy of their network. When referrals slow — and they always do — there's no fallback. No outbound capability, no content working for you, no way to generate a qualified conversation on demand. You're waiting for the phone to ring. Inconsistent revenue is also one of the biggest valuation killers in the lower middle market. Buyers and investors see lumpy revenue and discount accordingly. Building predictable outbound capability isn't just a growth move — it's a business value move. We've run over 90,000 outreach sequences across industries. We know what works, what doesn't, and how to build something that generates real conversations, not just activity metrics. Stat cards: 62% · of SMB owners cite inconsistent revenue as their #1 constraint on growth decisions 8 weeks · average time from zero outreach capability to a fully running multi-channel campaign Services (name → outcome): Lead List Creation & Enrichment → A verified, enriched list of your exact ideal customers — not a raw data export, a targeted prospect file ready for outreach Cold Email Outreach Campaigns → Personalized email sequences built around your ICP, deployed through authenticated domains with deliverability infrastructure in place LinkedIn Outreach Campaigns → Connection and message sequences targeting decision-makers on LinkedIn with messaging matched to where they are in awareness Paid Advertising → Google, Meta, and LinkedIn campaigns targeted to your ICP with copy and creative built around your actual offer — not generic templates Automated Newsletter → A monthly or weekly newsletter to your existing contacts and subscribers that keeps you visible and generates inbound without active effort SEO Article Generation → Keyword-targeted content that builds organic search visibility over time, positioned around problems your buyers are actively searching Content Calendar Management → A coordinated content schedule across LinkedIn and email so you're consistently visible to your target market without writing everything yourself How It Starts: 30-minute call — we learn who your best clients are, where they came from, and what you've tried before ICP and channel mapping — we identify your highest-probability targets and the channels most likely to reach them based on actual data Campaign build — we set up deliverability infrastructure, write sequences, build the lead list, and launch within 30 days Performance and optimization — we monitor reply rates and engagement and adjust copy, targeting, and timing based on what the data shows Differentiators: [Featured] Built from 90,000+ live outreach sequences — Every campaign structure, sequence length, and messaging angle we recommend is drawn from real performance data across industries — not best practices from a blog post. Multi-channel from day one — Email, LinkedIn, and content running in parallel, not sequentially. Owners who "test one channel first" lose 60–90 days and draw conclusions from insufficient data. Fixed-scope setup, optional ongoing — We build the campaign infrastructure as a defined engagement. Monthly management is available but not required — you can run it yourself with what we hand off.