Use react flow to build this as a goal tree

• :classical_building: Be a great place to work

  • :dart: Foster a culture of inclusion ← aligned directly to SP

    • :white_check_mark: Launch DEI taskforce by Q2
      • :hammer_and_wrench: Host open call for volunteer members
    • :white_check_mark: 80% of team attends unconscious bias training
      • :hammer_and_wrench: Schedule 3 sessions across time zones

  • :bar_chart: Employee Retention Rate

    • :hammer_and_wrench: Conduct exit interviews
    • :hammer_and_wrench: Run stay interviews in Q2

  • :bar_chart: Average Tenure

    • :hammer_and_wrench: Introduce tenure-based recognition program
    • :hammer_and_wrench: Run satisfaction check-ins at 3, 6, and 12 months

  • :dart: Improve Employee Engagement (2025)

    • :white_check_mark: Achieve an eNPS score of 50+
      • :white_check_mark: Increase manager 1:1 frequency
      • :white_check_mark: Improve clarity of expectations
    • :white_check_mark: 90% of employees participate in quarterly surveys

• :classical_building: Drive innovation in our space

  • :bar_chart: Innovation Adoption Rate

    • :hammer_and_wrench: Add in-app feedback widget to new features
    • :hammer_and_wrench: Launch onboarding nudge for new capabilities

  • :dart: Accelerate Product R&D (2025)

    • :white_check_mark: Release 3 new innovative features per quarter
      • :white_check_mark: Q1 Target: 2 Alpha Features
      • :white_check_mark: Q2 Target: 1 Public Launch
    • :white_check_mark: Achieve >75% customer satisfaction with new features
      • :hammer_and_wrench: Include NPS pop-up after feature use

  • :dart: Build Product Innovation Velocity (Q1 2025)

    • :white_check_mark: Ship 2 new features from customer innovation lab
      • :hammer_and_wrench: Run 2 customer co-creation workshops
    • :white_check_mark: 70% satisfaction on first post-launch NPS
      • :hammer_and_wrench: Launch feedback digest in product reviews

• :classical_building: Grow revenue & market presence

  • :bar_chart: Revenue

    • :bar_chart: Revenue Europe

      • :bar_chart: Revenue Germany

        • :dart: Deepen Market Penetration in Germany (2025)
          • :white_check_mark: Increase customer base by 25% YoY
            • :hammer_and_wrench: Launch local marketing campaign
          • :white_check_mark: Secure 3 major enterprise contracts
            • :hammer_and_wrench: Hire local sales reps

      • :bar_chart: Revenue UK

        • :dart: Grow UK SMB Segment (2025)
          • :white_check_mark: 20% increase in subscriptions from SMBs
            • :hammer_and_wrench: Launch SMB-focused pricing model
          • :white_check_mark: CAC below £250
            • :hammer_and_wrench: Run 3 customer acquisition experiments
          • :dart: Improve UK SMB Acquisition (Q2 2025)
            • :white_check_mark: 100 net new SMB subscribers in Q2
            • :white_check_mark: Achieve CAC of £240

      • :dart: Launch New Product in EU (2025)

        • :white_check_mark: €100k total sales from new product
        • :white_check_mark: 2 successful market entries (Germany & UK)
        • :dart: Test Market Readiness (Q1 2025)
          • :white_check_mark: €15k Sales in Q1
            • :hammer_and_wrench: Launch new product demo
          • :white_check_mark: 500 Trial signups
            • :hammer_and_wrench: Conduct product-market fit interviews
          • :hammer_and_wrench: Develop product MVP

    • :bar_chart: Revenue U.S.

      • :dart: Expand US Mid-Market (2025)
        • :white_check_mark: $100k New ARR from US Mid-Market
          • :white_check_mark: $40k from West Coast region
          • :white_check_mark: $60k from East Coast region
          • :hammer_and_wrench: Run regional outbound campaigns
        • :white_check_mark: 2 New US channel partners onboarded
          • :hammer_and_wrench: Launch outbound sales pilot