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Source: Fortune Business Insights - Print Equipment Market Report
The global print equipment market represents a critical segment of the manufacturing and industrial sectors, serving diverse industries from packaging to publishing. As businesses navigate the digital transformation era, the print equipment market continues to evolve with technological innovations and changing consumer demands. According to Fortune Business Insights, the global print equipment market was valued at USD 19.74 billion in 2017 and is projected to reach USD 20.57 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 0.3% during the forecast period of 2018-2032.
The print equipment market encompasses a wide range of machinery and technologies used for various printing applications. The market's steady growth trajectory reflects the industry's resilience despite the digital revolution. North America dominated the print equipment market with a significant share of 23.81% in 2017, establishing itself as a key regional player in the global landscape.
The relatively modest CAGR of 0.3% indicates a mature market that is experiencing stabilization rather than explosive growth. However, this stability masks significant technological shifts and innovations occurring within the sector. The market's foundation remains strong, supported by continuous demand from packaging, publication, and commercial printing sectors.
The global printing market is gaining considerable momentum due to technological advancements that are revolutionizing how printing equipment operates. Key innovations include:
These technological improvements are not merely incremental; they represent fundamental shifts in how printing equipment functions and delivers value to end-users.
Web-to-print technology is emerging as a significant investment area for commercial users. This technology offers multiple advantages that are attracting businesses across various sectors:
The adoption of web-to-print solutions demonstrates how the industry is adapting to meet modern business requirements for efficiency and quality.
The growing demand for 3D printing technology is expected to drive the global print equipment market in the near future. This emerging technology opens new possibilities for manufacturers and creates additional revenue streams within the print equipment sector.
Label printing has emerged as the most attractive application segment within the print equipment market. This segment is experiencing particular growth due to several converging factors:
The increasing investments in packaging printing machinery, driven by growth in demand from the industrial sector, are propelling the label printing machinery market forward. Companies recognize that effective labeling is crucial for product differentiation and brand recognition.
Modern label printing innovations are focusing on sustainability:
A notable example is Nestlé Waters North America, which reduced their label size by 35% for their bottles as part of their sustainable development efforts. This demonstrates how major corporations are leveraging advanced printing equipment to achieve environmental goals while maintaining brand presence.
The rising demand for recyclable labels reflects a broader shift in consumer preferences toward environmentally friendly products. Governments and local authorities worldwide are encouraging recyclability through:
The increasing shift of environmentally conscious customers toward green products is expected to result in greater demand for green labels in the coming years, creating substantial opportunities for print equipment manufacturers.
Digital printing equipment, including electrography and inkjet technologies, is opening new avenues for suppliers and equipment manufacturers. Digital machinery is gaining importance over analog print equipment due to several compelling features:
Manufacturers are actively focusing on technology upgradation to better cater to customer needs. For instance, Dot2dot, a leading digital printing company in Malaysia, is continuously upgrading its digital printing capabilities and providing various services to customers at competitive rates. This trend reflects the industry-wide commitment to innovation and customer satisfaction.
The print equipment market is segmented by multiple dimensions:
Each segment presents unique opportunities and challenges, with regional variations reflecting local market dynamics and industrial development levels.
The need for businesses to remain relevant to digital channels is compelling innovation growth in the printing equipment sector. Companies must balance digital and print strategies, creating demand for equipment that bridges these channels.
Commercial users are increasingly investing in advanced printing technologies that offer:
As the market matures, consolidation among manufacturers is likely, with larger players acquiring innovative smaller companies to expand their technological capabilities and market reach.
The print equipment market, valued at USD 19.74 billion in 2017 and projected to reach USD 20.57 billion by 2032, represents a stable and evolving sector. While the CAGR of 0.3% may appear modest, it reflects a mature industry undergoing significant technological transformation rather than decline.
The shift toward digital printing, sustainable packaging solutions, and advanced automation technologies indicates that the print equipment market is not stagnating but rather evolving to meet contemporary business and environmental demands. Label printing, in particular, emerges as the most attractive application segment, driven by packaging industry growth and increasing consumer demand for sustainable solutions.
For businesses and investors in the printing sector, the key to success lies in embracing technological innovation, particularly in digital printing and automation, while maintaining focus on sustainability and environmental responsibility. As the industry continues to evolve through 2032 and beyond, companies that adapt to these trends will be best positioned to capture market opportunities and drive growth.
Source: Fortune Business Insights - Print Equipment Market Report
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