I've added the "A Word From Anne-Marie" section to the /1 funnel. The section is placed after the Scenarios section and before the Review section. It features Anne-Marie's photo with a gold border, her testimonial about protecting over $500 million in Ontario real estate, her personal message about not wanting clients to be underinsured, and her signature with title. The component uses the same navy/gold color scheme and styling consistent with the rest of the /1 funnel.
Based on my review of the /1 funnel, here's my conversion analysis:
Users scroll through 6 content sections before reaching the final CTA. The hero has a CTA, but if they scroll past it, it's a long way down.
| Section | Recommendation |
|---|---|
| Ticker | REMOVE - adds noise, doesn't drive action |
| HowItWorks | REMOVE - explaining the process creates friction |
| ReviewSection | MERGE with ScenariosSection or REMOVE - redundant messaging |
This cuts the page nearly in half while keeping the core persuasion elements: problem → trust → action.
Want me to implement these cuts?