here is the study unit info revamp the web to accomodate this new info but dont lose the interactive style just make show you make it a learnable expierence with prototype and simulators in for better understandingLearning Outcome 1: Define the Concept of "Event Marketing"Definition from the PDF:Event Marketing is a form of marketing that involves planning, organizing, and executing an event with the purpose of promoting a product, service, cause, or brand.🔍 Clarified Explanation:Event Marketing is more than just hosting an event — it's a strategic tool used to:Build brand awarenessCreate memorable experiencesEngage with target audiences directlyEvents can range from concerts, sports games, product launches, to corporate seminars and festivals.✅ Example:A car company launching a new model might host a live event where guests can test-drive the car, interact with experts, and enjoy entertainment — all reinforcing the brand’s image.Learning Outcome 2: Discuss Methods to Do Event ResearchEvent research is essential to ensure the event meets the needs, desires, and expectations of the target audience. It also helps determine feasibility and effectiveness.🔄 Steps in Doing Event Research (From PDF):Identify event purpose, objective, and scopePurpose: Why is the event necessary?Objectives: What is the event aiming to achieve?Scope: When and where will it take place? What resources are needed?Establish event concept, theme, and formatConcept: What is the event about?Theme: What is the main message or vibe of the event?Format: What kind of event is it (seminar, festival, gala)?Collect Primary DataUse methods like interviews, focus groups, surveys, and observation to gather insights directly from potential attendees or stakeholders.Analyze and Interpret DataEvaluate whether the event is feasible and aligns with objectives.Identify patterns, preferences, and potential issues.Present FindingsReport results through written reports or presentations.Offer recommendations based on research findings.✅ Example:If you're planning a youth music festival, you might survey students at local universities to understand what genres they prefer, preferred event times, ticket pricing, and more.Learning Outcome 3: Develop a SWOT AnalysisSWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It's used to assess the internal and external environment related to the event.🔄 Breakdown (from PDF):Strengths: What are we doing well? (e.g., strong brand, loyal audience)Weaknesses: What can be improved? (e.g., limited budget, small venue)Opportunities: What external chances can we exploit? (e.g., a public holiday, viral trend)Threats: What external factors could harm us? (e.g., competing events, weather risks)✅ Example:For a food and wine expo:Strength: Unique gourmet vendorsWeakness: High ticket priceOpportunity: Collaboration with local influencersThreat: Another major event on the same weekendLearning Outcome 4: Develop a Marketing Plan for an EventA marketing plan is a detailed roadmap that outlines how to promote the event and attract the right audience.📋 Marketing Plan Components (from PDF):Set Clear ObjectivesWhat do you want to achieve? (e.g., 1,000 attendees, 100 social media shares)Understand the Event EnvironmentConduct a SWOT analysis (as above)Develop Marketing ActivitiesUse the 7 Ps of Event Marketing:Product: The event itself (type, value, features)Price: Based on demand, target audience, and event goalsPlace: The venue — location, accessibility, atmospherePromotion: How to spread the word — digital, print, PRPeople: Staff and stakeholders; trained and motivatedProcess: Systems like ticketing, queues, check-insPhysical Evidence: Visuals, signage, staff uniforms — what guests see and experienceBudgetInclude venue costs, marketing spend, staffing, logisticsMonitor and ReviewCheck progress and adjust where necessary (e.g., low ticket sales = increase promo)✅ Example:A charity marathon might:Set the goal of raising R100,000Identify a large park with easy accessUse email marketing and radio adsOffer discounted tickets to early sign-upsProvide branded T-shirts as physical evidence

update the web and make it better and new features please add these## Enhanced Learning Outcomes Integration### Module 1 - Event Marketing Definition- Interactive Definition Explorer with official PDF content- Event Type Showcase with 6 different event categories- Real-world Scenarios including car launch and tech conference examples- Event Marketing Simulator for hands-on practice### Module 2 - Event Research Methods- 5-Step Research Process with detailed breakdowns- Interactive Case Study (Youth Music Festival research)- Research Method Selector with primary data collection tools- Step-by-step Research Simulator for practical application### Module 3 - SWOT Analysis Development- Framework Education with internal vs external factors- Food & Wine Expo Case Study with 12 categorizable items- Interactive SWOT Builder for custom event analysis- Drag-and-drop categorization with real-time feedback### Module 4 - Marketing Plan Development- 5-Component Planning Framework with detailed explanations- 7 P's Interactive Framework with guiding questions- Charity Marathon Case Study with complete plan analysis- Step-by-step Plan Builder with progress tracking## New Interactive Features### Educational Prototypes- Tabbed Learning Interface for organized content delivery- Progress Tracking across multiple activities per module- Real-world Case Studies with interactive analysis tools- Hands-on Simulators for practical skill development### Enhanced Simulators- Event Marketing Simulator - Create and analyze custom events- Research Process Simulator - Step through actual research methodology- SWOT Builder - Build comprehensive analyses for any event type- Marketing Plan Builder - Create complete marketing strategies### Learning Reinforcement- Multi-activity Modules requiring completion of all components- Knowledge Application through practical exercises- Real-world Examples from the study material- Progressive Skill Building from basic concepts to complex planning## Study Material IntegrationAll content now directly reflects the PDF study unit:- Exact definitions and explanations from the source material- Structured learning outcomes clearly stated for each module- Real examples like the car company launch and charity marathon- Comprehensive frameworks including the 5-step research process and 7 P'swith different prototype for different interactive gamified