Louis Park Hotel Style Guide

I'll create a comprehensive style guide for Louis Park Hotel based on the branding elements provided. This will include color palette, typography, logo usage, and design components that align with the hotel's New Orleans jazz-inspired identity.

I've created a comprehensive style guide for Louis Park Hotel based on the branding elements provided. The style guide includes:

Brand Overview

• Hotel identity with name, location, and tagline
• Brand summary highlighting the hotel's unique positioning as a bold, intimate compound for immersive group stays

Color Palette

• Primary brand colors:

  • French Quarter Dusk (#2A4951): A deep, moody blue-green
  • Creole Fog (#8AA49C): A soft, weathered sage
  • Brass Note (#EFBD88): A warm, celebratory gold
• Secondary colors and usage guidelines

Typography

• Primary font: Hardwood LP for logos, headlines, and display text
• Accent fonts: Playfair Display for elegant headers and Open Sans for body text
• Typography hierarchy with examples

Logo Usage

• Primary logo presentation
• Logo variations for different applications
• Do's and don'ts for logo implementation

UI Components

• Button styles and states
• Card designs for different purposes
• Form elements and interactive components

Brand Voice & Messaging

• Voice and tone guidelines emphasizing bold, modern, playful communication
• Key messaging pillars: Luxury in Rhythm, Privacy Amplified, Steps from the Quarter
• Copywriting examples for website headlines and social media

Photography & Video Guidelines

• Photography style focusing on golden hour exteriors, jazz-tinged lifestyle shots
• Video production guidelines emphasizing slow pans and authentic moments
• Social media content recommendations

Target Audiences & Partnerships

• Defined target audiences including event planners and culture seekers
• Preferred collaborations with local artists, musicians, and culinary experts

This style guide provides a comprehensive framework for maintaining brand consistency across all Louis Park Hotel touchpoints, from digital platforms to physical materials.