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The design of the website is great but the content of the page is largely user‑oriented, but a few signals still whisper “pitch deck” instead of “personal lifeline”:
Element What users feel What investors hear Big divorce & delay stats “Hmm… interesting” (but a bit clinical) TAM‑sized pain point “Lifetime Relationship Memory” Cool, but sounds like feature spec Moat / data asset “Relationship OS” label Tech‑cool to some, but abstract Platform vision slide Bulleted benefit headers Clear, yet still product‑centric Feature checklist
End‑users land on the site mid‑emotion (anxious, lonely, frustrated). They want empathy first, proof second, price last. Investors want opposite: proof, moat, market.
Please pivot firmly to the end‑user voice Lead with feelings, not features. Current: “Empathetic AI: Detects emotions in seconds.” User‑first: “Feeling unheard? Ki spots the hurt in your voice before you finish a sentence.”
Turn statistics into relatable mini‑stories.
“61 % of couples report…” becomes “Last night, two out of three couples went to bed still upset. Ki steps in before that silence hardens.”
Swap “Relationship OS” tech‑label for a life outcome. “Ki becomes your everyday Relationship Wing‑mate.”
Use second‑person throughout. “Neutral prompts turn tension into teamwork” → “Ki whispers the exact words you need so you feel heard—and they feel understood.”
Re‑order the page to mirror the emotional journey:
Empathic hook (identify pain in plain language)
Instant relief demo (“How a five‑second Ki check‑in calms racing thoughts”)
Daily growth promise (habit, progress meter)
Social proof (tiny stories, faces)
Privacy reassurance
Early‑access offer
Word‑for‑word tweaks (key sections) Hero (rewrite) Ever wish someone could read the room for you? Ki hears the hidden emotion in your voice, calms the storm, and guides both of you back to connection—in under six seconds. [Get on the Wait‑List – First 1 000 get 3 months free]
Crisis block (rewrite) When a simple chat spirals into hurt feelings… Ki interrupts the cycle before words become weapons.
You feel Ki does in seconds Misread tone Names the real emotion & suggests a reset phrase Tight chest Guides a 30‑second breathing drill “We never talk” Finds a calm window for that talk & scripts the opener
(Yes, we still keep the 3.4× stat—just tucked as a footnote.)
5 Benefits (tone shift) Know what you really feel—Ki spots frustration in your voice faster than you can say “I’m fine.”
24/7 pocket coach—Text or talk; Ki never clocks out.
Understands both sides—It chats privately with each of you, so no one feels ganged‑up on.
Stops fights mid‑flight—Gentle haptic buzz = “time‑out” suggestion exactly when cortisol spikes.
Learns your love language—The more you share, the sharper its guidance.
Social proof (add emotion) “At 2 a.m. Ki talked me down from a panic spiral—my partner woke up to a calm ‘I love you’, not tears.” — Aarushi, 28
(Stories > stats; sprinkle a few in‑line emoji hearts, not MBA graphs.)
I'll revise the Ki landing page to be more emotionally resonant and user-focused, shifting away from the investor/pitch-deck tone to language that connects directly with users' feelings and needs.
I've transformed the Ki landing page to be much more emotionally resonant and user-focused. The key changes include:
These changes help position Ki as a personal lifeline rather than a technical product, connecting directly with users who are experiencing relationship challenges and seeking emotional support.