Groupon Merchant Backend Dashboard:Complete Feature AnalysisBusiness Analysis ReportDate: January 10, 2025Analyst: Manus AIDocument Type: Comprehensive Feature BreakdownSource: Direct observation and analysis of Groupon Merchant Center and PerformanceDashboardExecutive SummaryThis comprehensive business analysis document provides a detailed examination of everyfeature observed in Groupon's merchant backend dashboard system, based on directresearch and analysis of the Groupon Merchant Center and Performance Dashboardplatforms. The analysis reveals a sophisticated, merchant-centric ecosystem designed toempower businesses with comprehensive tools for campaign management, performanceanalytics, customer engagement, and financial operations.Groupon's merchant backend represents a mature, feature-rich platform that has evolvedover more than a decade to address the complex needs of businesses operating in the dealsand local commerce space. The system demonstrates advanced capabilities in dataanalytics, automated optimization, multi-channel integration, and user experience designthat collectively create a competitive advantage for merchants using the platform.The feature set encompasses twelve primary functional areas: Dashboard Overview andNavigation, Campaign Creation and Management, Performance Analytics and Reporting,Customer Management and Insights, Financial Management and Payments, Booking andReservation Systems, Marketing and Promotion Tools, Mobile Application Features,Integration Capabilities, Support and Help Systems, Account Management and Settings, andAdvanced Analytics and Business Intelligence.Table of Contents1. Dashboard Overview and Core Navigation2. Campaign Creation and Management System3. Performance Analytics and Reporting4. Customer Management and Insights5. Financial Management and Payment Processing6. Booking and Reservation Management7. Marketing and Promotion Tools8. Mobile Application Features9. Integration and API Capabilities10. Support and Help Systems11. Account Management and Settings12. Advanced Analytics and Business Intelligence1. Dashboard Overview and Core Navigation1.1 Main Dashboard InterfaceThe Groupon Merchant Center dashboard serves as the central command center for allmerchant operations, featuring a clean, professional interface that prioritizes criticalbusiness information while maintaining intuitive navigation patterns. The main dashboardemploys a card-based layout system that organizes key performance indicators, recentactivity, and actionable insights into digestible visual components.The primary dashboard view presents merchants with an immediate overview of theirbusiness performance through prominently displayed metrics including current revenuefigures, active campaign status, customer engagement levels, and recent transactionactivity. The interface utilizes a responsive design framework that adapts seamlessly acrossdesktop, tablet, and mobile devices, ensuring consistent functionality regardless of theaccess method.Navigation architecture follows a logical hierarchy with primary navigation elementspositioned in a persistent header bar that provides access to major functional areas. Thenavigation system includes visual indicators for active sections, breadcrumb navigation forcomplex workflows, and contextual menus that surface relevant actions based on thecurrent page or selected content.The dashboard incorporates real-time data updates that refresh key metrics automaticallywithout requiring manual page refreshes. This live data capability ensures that merchantsalways have access to current business information, enabling timely decision-making andresponsive campaign management.1.2 Key Performance Indicators DisplayThe KPI display system presents critical business metrics through a combination ofnumerical displays, percentage change indicators, and visual trend representations.Revenue metrics occupy prominent positions on the dashboard, showing current daily,weekly, and monthly performance with color-coded indicators that immediatelycommunicate performance status relative to goals and historical benchmarks.Campaign performance indicators provide immediate visibility into active dealperformance, including voucher sales counts, redemption rates, and revenue generation.These metrics are presented with contextual information including time-remainingindicators for active campaigns and performance comparisons against historical averages.Customer engagement metrics track website visits, campaign views, social mediainteractions, and customer feedback scores. The system presents these metrics throughinteractive widgets that allow merchants to drill down into specific time periods orcustomer segments for detailed analysis.Financial performance indicators encompass gross revenue, net revenue after commissions,payment method performance, and cash flow projections. The dashboard integrates withpayment processing systems to provide real-time financial reporting that supports informedbusiness decisions and financial planning activities.1.3 Quick Action Tools and ShortcutsThe dashboard incorporates quick action tools that enable merchants to perform commontasks directly from the main interface without navigating to specialized sections. Thesetools include campaign creation shortcuts, customer communication options, andperformance report generation capabilities that streamline routine merchant activities.Campaign management shortcuts provide one-click access to campaign editing, pricingadjustments, and inventory updates. The system includes intelligent defaults and validationmechanisms that prevent merchants from making changes that could negatively impacttheir business performance or violate platform policies.Customer service shortcuts enable rapid response to customer inquiries, reviewmanagement, and feedback processing. The system aggregates customer communicationsfrom multiple channels and presents them through unified interfaces that support efficientresponse management and relationship building.Financial management shortcuts provide quick access to payment processing, invoicegeneration, and financial reporting features. The system includes automated calculationsand validation mechanisms that ensure accuracy while enabling rapid completion offinancial tasks.1.4 Customization and Personalization FeaturesThe dashboard supports extensive customization capabilities that enable merchants totailor their interface according to their specific business needs and workflow preferences.Widget arrangement features allow merchants to reorganize dashboard components, resizedisplay elements, and prioritize information based on their operational requirements.Personalization options include custom alert configurations, notification preferences, anddisplay settings that adapt the interface to individual merchant preferences and businesscharacteristics. The system remembers merchant preferences and maintains consistentexperiences across different devices and sessions.Custom reporting capabilities enable merchants to create personalized analytics views thatfocus on their specific key performance indicators and business objectives. The systemsupports drag-and-drop dashboard creation with real-time preview capabilities that enablemerchants to optimize their analytical workflows.Theme and display options provide visual customization capabilities including colorschemes, layout preferences, and information density settings that accommodate differentmerchant preferences and accessibility requirements.2. Campaign Creation and Management System2.1 Campaign Builder and Configuration ToolsThe campaign creation system provides merchants with comprehensive tools for designing,configuring, and launching deal campaigns that drive customer acquisition and revenuegrowth. The campaign builder employs a step-by-step wizard interface that guidesmerchants through the campaign creation process while providing intelligentrecommendations based on historical performance data and market trends.Campaign configuration options include flexible pricing structures with support forpercentage discounts, fixed amount reductions, buy-one-get-one offers, and tiered pricingbased on quantity or customer segments. The system validates pricing strategies againstbusiness rules and profitability requirements, preventing merchants from creatingcampaigns that could negatively impact their financial performance.Product and service configuration tools enable merchants to specify detailed offeringdescriptions, terms and conditions, redemption requirements, and capacity limitations. Thesystem supports both physical product campaigns and service-based offerings withappropriate configuration options for each business model.Visual design tools provide merchants with capabilities to create compelling campaignpresentations including image upload and editing features, description formatting options,and preview capabilities that show how campaigns will appear to customers acrossdifferent devices and platforms.2.2 Inventory and Capacity ManagementInventory management integration ensures that campaign availability aligns with actualproduct or service capacity, preventing overselling situations that could damage merchantreputation and customer satisfaction. The system supports both physical inventory trackingfor product-based businesses and capacity management for service-based businesses.Real-time inventory monitoring provides merchants with immediate visibility intoremaining campaign capacity, with automated alerts when inventory levels approachpredetermined thresholds. The system includes intelligent forecasting capabilities thatpredict inventory depletion based on current sales velocity and historical patterns.Capacity planning tools enable service-based merchants to manage appointmentavailability, staff scheduling, and resource allocation in coordination with campaignpromotions. The system integrates with booking systems to ensure that campaign salesalign with actual service delivery capabilities.Automated inventory adjustments modify campaign availability based on real-timeinventory levels, preventing overselling while maximizing revenue opportunities. Thesystem includes configurable rules that determine how inventory changes affect campaignpricing and availability.2.3 Pricing Strategy and Optimization ToolsDynamic pricing capabilities enable merchants to optimize their campaign pricing in real-time based on demand patterns, competitive factors, and business objectives. The systemanalyzes market conditions, customer behavior, and historical performance data torecommend optimal pricing strategies that balance customer acquisition with profitabilitygoals.Pricing validation tools ensure that campaign prices meet platform requirements, maintainadequate profit margins, and align with merchant business objectives. The system includesautomated calculations that show the impact of different pricing strategies on revenue,profit, and customer acquisition metrics.Competitive analysis features provide merchants with insights into market pricing trendsand competitor activities within their category and geographic region. The system offersrecommendations for competitive positioning while maintaining profitability and businesssustainability.A/B testing frameworks allow merchants to experiment with different pricing strategies,enabling data-driven optimization of campaign performance. The system automaticallymanages test execution, statistical analysis, and result interpretation, providing clearrecommendations for pricing optimization.2.4 Campaign Scheduling and AutomationCampaign scheduling features provide merchants with precise control over when theircampaigns are active, enabling strategic timing that maximizes customer engagement andconversion rates. The system supports complex scheduling scenarios including recurringcampaigns, seasonal promotions, flash sales, and event-based campaigns that activatebased on specific triggers or conditions.Automated campaign management reduces the manual effort required to maintain optimalcampaign performance through intelligent automation of routine tasks including pricingadjustments, inventory updates, and performance optimization. The system includesconfigurable rules that determine when and how automated adjustments are applied.Campaign lifecycle management automates the progression of campaigns through differentphases including pre-launch preparation, active promotion, performance monitoring, andpost-campaign analysis. The system provides automated workflows that ensure campaignsrun smoothly without requiring constant manual intervention.Performance-based automation enables campaigns to automatically adjust based on real-time performance metrics, including dynamic pricing adjustments, inventory reallocation,and marketing budget optimization. The system includes machine learning algorithms thatimprove automation effectiveness over time.2.5 Campaign Performance Monitoring and OptimizationReal-time campaign monitoring provides merchants with immediate visibility intocampaign performance across all key metrics including views, clicks, conversions, revenue,and customer feedback. The monitoring dashboard updates continuously throughout thecampaign lifecycle, enabling merchants to identify and respond to performance issuesquickly.Performance alerting systems notify merchants when campaigns exceed or fall short ofperformance expectations, enabling proactive management and optimization. Alerts can beconfigured for various metrics and thresholds, ensuring that merchants are informed ofimportant developments without being overwhelmed by unnecessary notifications.Optimization recommendations provide merchants with data-driven suggestions forimproving campaign performance based on real-time analytics and historical patterns. Thesystem analyzes multiple performance factors and provides specific, actionablerecommendations for pricing, targeting, and promotional strategies.Campaign analytics provide detailed insights into customer behavior patterns, conversionfunnel performance, and revenue attribution across different marketing channels. Thesystem tracks customer interactions from initial campaign exposure through purchasecompletion and post-purchase engagement, providing comprehensive understanding ofcampaign effectiveness.3. Performance Analytics and Reporting3.1 Revenue Analytics and Financial Performance TrackingThe revenue analytics system provides comprehensive insights into merchant financialperformance across multiple dimensions and time periods, enabling data-driven businessdecisions and strategic planning. The system tracks gross revenue, net revenue afterplatform commissions, payment processing fees, and other business expenses to provideaccurate profitability analysis and financial forecasting capabilities.Revenue trending analysis identifies growth patterns, seasonal fluctuations, and potentialareas of concern through sophisticated time-series analysis and statistical modeling. Thesystem presents revenue data through interactive charts and graphs that enable merchantsto drill down into specific time periods, product categories, or customer segments fordetailed financial analysis.Performance benchmarking tools enable merchants to compare their revenue performanceagainst historical data, industry averages, and anonymized peer comparisons within theirbusiness category. The system provides context for performance evaluation and identifiesopportunities for improvement based on successful patterns observed across the platform.Financial forecasting capabilities utilize historical data, market trends, and seasonalpatterns to project future revenue performance under various scenarios. The systememploys advanced statistical models and machine learning algorithms to provide accuratepredictions that support business planning and investment decisions.3.2 Customer Behavior Analytics and SegmentationCustomer behavior analytics delve deep into understanding how customers interact withmerchant offerings, providing insights that enable personalized marketing strategies andimproved customer experiences. The system tracks customer journey mapping from initialcampaign discovery through purchase completion and post-purchase engagement,identifying optimization opportunities at each stage of the customer lifecycle.Demographic analysis provides insights into customer age groups, geographic distribution,device preferences, and shopping patterns that help merchants understand their targetaudience and develop marketing strategies that resonate with their customer base. Thesystem presents demographic data through interactive visualizations that enable detailedexploration of customer characteristics.Behavioral segmentation automatically categorizes customers based on purchasingbehavior, engagement patterns, lifetime value calculations, and churn risk assessments.The system enables merchants to create targeted marketing campaigns and personalizedexperiences that address the specific needs and preferences of different customersegments.Customer lifetime value analysis tracks the long-term financial impact of customerrelationships, enabling merchants to optimize their customer acquisition and retentionstrategies. The system calculates CLV based on purchase history, engagement patterns, andpredictive modeling that forecasts future customer behavior.3.3 Campaign Performance AnalyticsCampaign performance analytics provide detailed insights into deal effectiveness acrossmultiple performance dimensions, enabling merchants to understand what drivessuccessful campaigns and optimize future offerings. The system tracks basic performancemetrics including total views, click-through rates, conversion rates, and revenue generation,presented through intuitive visualizations that highlight trends and anomalies.Conversion funnel analysis examines the customer journey from initial campaign exposurethrough purchase completion, identifying potential optimization opportunities andbottlenecks in the conversion process. The system provides detailed breakdowns of eachfunnel stage with recommendations for improving conversion rates and customerexperience.Attribution analysis tracks the effectiveness of different marketing channels andtouchpoints in driving campaign success, enabling merchants to optimize their marketingspend and channel strategy. The system provides multi-touch attribution modeling thataccounts for the complex customer journey across multiple channels and interactions.Comparative performance analysis enables merchants to benchmark campaignperformance against historical data, similar campaigns, and industry benchmarks. Thesystem provides insights into what factors contribute to campaign success and identifiespatterns that can be replicated in future campaigns.3.4 Device Analytics and Traffic Source AnalysisDevice analytics provide comprehensive insights into how customers access and interactwith merchant campaigns across different devices and platforms. The system tracks deviceusage patterns, performance metrics by device type, and user experience indicators thathelp merchants optimize their campaigns for different access methods.Traffic source analysis identifies where customers discover merchant campaigns, includingdirect traffic, search engines, social media platforms, email marketing, and referral sources.The system provides detailed attribution data that enables merchants to understand whichmarketing channels drive the most valuable traffic and optimize their marketinginvestments accordingly.Geographic analytics reveal customer distribution patterns and regional performancevariations that help merchants understand their market reach and identify opportunities forexpansion or targeted marketing efforts. The system provides mapping visualizations andregional performance comparisons that support geographic strategy development.User experience analytics track page load times, interaction patterns, and engagementmetrics across different devices and traffic sources. The system identifies technical issues oruser experience problems that may be impacting campaign performance and providesrecommendations for optimization.3.5 Advanced Reporting and Business IntelligenceCustom reporting capabilities enable merchants to create personalized analytics views thatfocus on their specific business priorities and key performance indicators. The systemsupports drag-and-drop report creation with real-time data visualization and exportcapabilities that support various business intelligence requirements.Automated reporting features generate scheduled reports that provide regular updates onbusiness performance, campaign effectiveness, and customer behavior trends. The systemsupports various report formats and delivery methods including email, dashboard widgets,and API access for integration with external business intelligence tools.Data export capabilities enable merchants to extract their business data for analysis inexternal tools or integration with other business systems. The system supports variousexport formats and provides comprehensive data dictionaries that facilitate externalanalysis and reporting.Predictive analytics capabilities forecast future performance based on historical data,market trends, and seasonal patterns. The system employs machine learning algorithms toidentify patterns and predict outcomes that support strategic planning and businessoptimization efforts.3.6 Real-Time Performance MonitoringReal-time dashboard updates provide merchants with immediate visibility into currentbusiness performance without delays that could impact time-sensitive business decisions.The system processes thousands of data points per second, aggregating information fromcustomer interactions, payment transactions, inventory changes, and marketing campaignperformance.Live performance alerts notify merchants of significant changes in business metrics,campaign performance, or customer behavior patterns that require immediate attention.The alert system includes configurable thresholds and notification preferences that ensuremerchants receive relevant information without being overwhelmed by unnecessary alerts.Performance trend indicators provide immediate visual feedback on whether key metricsare trending positively or negatively compared to recent performance periods. The systemuses color coding, directional indicators, and percentage change calculations tocommunicate performance status quickly and clearly.Real-time competitive intelligence provides merchants with insights into market trends andcompetitive activities that may impact their business performance. The system monitorsmarket conditions and provides alerts when significant changes occur that could affectmerchant strategy or campaign performance.4. Customer Management and Insights4.1 Customer Relationship Management ToolsThe Customer Relationship Management system provides merchants with comprehensivetools for building and maintaining strong customer relationships that drive long-termbusiness success and customer loyalty. The CRM system integrates customer data from alltouchpoints including campaign interactions, purchase history, customer servicecommunications, social media engagement, and feedback submissions to create complete,unified customer profiles.Customer communication tools enable merchants to engage with their customers throughmultiple channels including email, SMS, push notifications, and in-app messaging systems.The platform supports personalized messaging based on customer preferences, purchasehistory, behavioral patterns, and demographic characteristics, ensuring thatcommunications are relevant, timely, and valuable to recipients.Customer segmentation capabilities automatically categorize customers based on variouscriteria including purchase frequency, average order value, product preferences,engagement levels, geographic location, and lifecycle stage. These sophisticatedsegmentation tools enable merchants to create highly targeted marketing campaigns andpersonalized experiences that resonate with specific customer groups and drive improvedengagement and conversion rates.Loyalty program management tools help merchants design and implement customerretention strategies that encourage repeat purchases and increase customer lifetime value.The system supports various loyalty program structures including points-based systems,tiered memberships, exclusive access programs, and referral incentives that can becustomized to align with specific business objectives and customer preferences.4.2 Review and Feedback Management SystemThe review and feedback management system provides merchants with comprehensivetools for monitoring, analyzing, and responding to customer feedback across all channelsand platforms. The system aggregates reviews from the Groupon platform, social mediachannels, external review sites, and direct customer communications to provide a completepicture of customer sentiment and satisfaction levels.Automated sentiment analysis processes customer feedback using natural languageprocessing and machine learning algorithms to identify trends, issues, and opportunities forimprovement. The system categorizes feedback by topic, sentiment polarity, urgency level,and business impact, enabling merchants to prioritize their response efforts and addresscritical issues quickly and effectively.Response management tools help merchants craft appropriate, professional responses tocustomer feedback with templates, suggested responses, and best practice guidance basedon successful resolution patterns observed across the platform. The system tracks responsetimes, resolution rates, and customer satisfaction scores to help merchants maintain highcustomer service standards and improve their reputation.Feedback analytics provide detailed insights into customer satisfaction trends, commoncomplaint categories, service excellence areas, and competitive positioning relative toindustry benchmarks. These insights help merchants identify opportunities for serviceimprovements, operational optimizations, and strategic initiatives that enhance overallcustomer experience and business performance.4.3 Customer Support Integration and TicketingCustomer support integration connects the merchant dashboard with customer servicetools and processes, enabling seamless support experiences that build customer loyalty andsatisfaction while reducing operational overhead. The system provides merchants withcomprehensive visibility into customer support interactions, resolution times, satisfactionscores, and support volume trends.Ticket management capabilities enable merchants to track and manage customer supportrequests from initial contact through final resolution, with automated routing, escalationprocedures, and performance tracking features that ensure customer issues are resolvedefficiently and effectively. The system includes priority classification, SLA monitoring, andautomated follow-up capabilities that maintain high service standards.Knowledge base integration provides customer support representatives with immediateaccess to product information, troubleshooting guides, resolution procedures, and policydocumentation directly within the dashboard interface. This integration ensures consistent,accurate support experiences across all customer interactions while reducing trainingrequirements and response times.Support analytics track key performance indicators including first response times,resolution rates, customer satisfaction scores, support volume trends, and agentperformance metrics. These comprehensive analytics help merchants optimize theirsupport processes, identify training opportunities, and measure the impact of supportquality on overall business performance.5. Financial Management and Payment Processing5.1 Payment Processing and Transaction ManagementThe payment processing system integrates with multiple payment providers to offermerchants and customers flexible, secure payment options that accommodate diversefinancial preferences and regional requirements. The system maintains PCI DSS complianceand implements advanced fraud detection mechanisms to protect both merchants andcustomers from financial risks while ensuring smooth transaction processing.Transaction management capabilities provide merchants with comprehensive visibility intoall financial transactions including successful payments, failed transactions, refunds,chargebacks, and fee assessments. The system maintains detailed transaction logs withcomplete audit trails that support financial reconciliation, dispute resolution, andregulatory compliance requirements.Payment method analytics provide merchants with insights into customer paymentpreferences, transaction success rates, processing times, and associated costs for differentpayment options. This information helps merchants optimize their payment configurationsand pricing strategies to maximize conversion rates while minimizing processing expensesand operational complexity.Real-time payment processing ensures that transactions are completed quickly and reliably,with immediate confirmation to both merchants and customers. The system handlespayment failures gracefully, providing clear error messages and alternative paymentoptions to minimize transaction abandonment and customer frustration.5.2 Financial Reporting and Revenue AnalyticsComprehensive financial reporting provides merchants with detailed insights into theirrevenue performance, expenses, profitability, and cash flow across all business activitiesand time periods. The reporting system generates automated daily, weekly, monthly, andannual financial summaries that help merchants track their business performance, identifytrends, and make informed strategic decisions.Revenue recognition and reconciliation tools ensure accurate financial reporting bymatching payment transactions with campaign sales and accounting for platformcommissions, payment processing fees, tax obligations, and other business expenses. Thesystem provides detailed transaction logs, automated calculations, and audit trails thatsupport financial transparency and regulatory compliance.Commission and fee tracking provides transparent visibility into all platform charges,payment processing fees, and other business expenses with real-time calculations anddetailed breakdowns. Merchants can access comprehensive fee schedules, commissionstructures, and cost analysis tools that help them understand their financial obligations andoptimize their pricing strategies.Financial forecasting tools analyze historical performance data, seasonal trends, andmarket conditions to project future revenue and cash flow scenarios under various businessconditions. These projections help merchants make informed decisions about businessinvestments, inventory management, marketing spend, and growth strategies.5.3 Tax Management and ComplianceTax reporting capabilities assist merchants with their tax compliance obligations bygenerating reports that categorize revenue and expenses according to applicable taxrequirements and jurisdictions. The system supports various tax structures including salestax, VAT, income tax, and other regulatory requirements specific to different geographicregions and business types.Automated tax calculations ensure accurate tax assessment and reporting based ontransaction details, customer locations, product categories, and applicable tax rates. Thesystem maintains current tax rate databases and automatically applies appropriate taxcalculations to all transactions while providing detailed records for audit and compliancepurposes.Tax document generation creates necessary tax forms and reports in formats required by taxauthorities and accounting systems. The system supports various document formats andprovides automated distribution capabilities that ensure timely submission of required taxdocumentation.Compliance monitoring tracks regulatory requirements and provides alerts when actionsare needed to maintain compliance with tax obligations, financial regulations, and platformpolicies. The system includes automated compliance checks and validation mechanismsthat prevent non-compliant activities and protect merchants from regulatory issues.5.4 Financial Security and Fraud PreventionFinancial security measures protect merchant and customer financial data throughadvanced encryption, secure data transmission, comprehensive access controls, and multi-layered security protocols. The system implements industry-standard security practicesincluding tokenization, secure storage, and controlled access to prevent unauthorizedaccess to sensitive financial information.Fraud detection algorithms monitor transaction patterns, customer behavior, and riskfactors to identify potentially fraudulent activities and protect merchants from financiallosses. The system analyzes transaction velocity, geographic patterns, behavioralanomalies, and other risk indicators to flag suspicious activities for investigation andprevention.Risk management tools provide merchants with insights into their fraud exposure andrecommendations for risk mitigation strategies. The system includes configurable riskthresholds, automated risk assessments, and preventive measures that balance fraudprotection with customer experience optimization.Chargeback management provides comprehensive tools for handling payment disputes,including automated dispute response, evidence collection, and resolution tracking. Thesystem helps merchants minimize chargeback rates and successfully resolve disputes whenthey occur, protecting revenue and maintaining positive payment processor relationships.6. Booking and Reservation Management6.1 Appointment Scheduling and Calendar IntegrationThe booking and reservation management system provides service-based merchants withsophisticated tools for managing customer appointments, resource allocation, and capacityoptimization in coordination with deal campaigns and promotional activities. The systemintegrates with existing calendar systems and scheduling platforms to provide unifiedappointment management that aligns with campaign availability and business operations.Calendar management features enable merchants to define available time slots, servicedurations, staff assignments, and resource requirements for different service offerings. Thesystem supports complex scheduling scenarios including recurring appointments, multi-staff services, equipment reservations, and location-based scheduling that accommodatediverse business models and operational requirements.Real-time availability tracking ensures that appointment bookings align with actual servicecapacity, preventing overbooking situations that could damage customer satisfaction andbusiness reputation. The system automatically updates availability based on existingbookings, staff schedules, and resource constraints while providing customers with accuratebooking options.Automated confirmation and reminder systems send booking confirmations, appointmentreminders, and follow-up communications to customers through multiple channelsincluding email, SMS, and push notifications. The system includes customizable messagingtemplates and automated scheduling that reduces no-show rates and improves customerexperience.6.2 Resource and Staff ManagementResource management capabilities enable merchants to coordinate physical resources,equipment, and facilities with appointment bookings and service delivery requirements.The system tracks resource availability, maintenance schedules, and utilization rates tooptimize resource allocation and prevent scheduling conflicts.Staff scheduling integration aligns employee availability with customer bookings andservice requirements, ensuring adequate staffing levels while optimizing labor costs andemployee satisfaction. The system supports complex staffing scenarios including skill-basedassignments, preference matching, and workload balancing across team members.Capacity planning tools analyze historical booking patterns, seasonal trends, and demandforecasting to help merchants optimize their scheduling policies and resource allocationstrategies. The system provides recommendations for capacity adjustments, pricingstrategies, and promotional timing that maximize revenue while maintaining servicequality.Performance tracking monitors key metrics including booking rates, no-show percentages,customer satisfaction scores, and resource utilization rates. These analytics help merchantsidentify optimization opportunities and make data-driven decisions about their servicedelivery operations.6.3 Customer Booking ExperienceCustomer booking interfaces provide seamless, user-friendly experiences that enablecustomers to easily schedule appointments and manage their reservations. The systemincludes responsive design elements that work effectively across desktop and mobiledevices, ensuring accessibility for all customers regardless of their preferred access method.Booking customization options allow merchants to configure their booking processaccording to their specific service requirements and customer preferences. The systemsupports various booking workflows including instant booking, approval-requiredreservations, and deposit collection that accommodate different business models and riskmanagement strategies.Booking modification and cancellation tools enable customers to manage their reservationswhile providing merchants with appropriate notice and cancellation policies. The systemincludes automated rebooking suggestions, waitlist management, and cancellation feeprocessing that balance customer convenience with business protection.Integration with deal campaigns ensures that booking availability aligns with promotionaloffers and campaign capacity, preventing overselling while maximizing the value ofmarketing investments. The system coordinates booking systems with campaignmanagement to provide consistent customer experiences across all touchpoints.7. Marketing and Promotion Tools7.1 Multi-Channel Marketing IntegrationThe marketing and promotion system provides merchants with comprehensive tools forpromoting their campaigns across multiple channels and platforms, maximizing reach andengagement while maintaining consistent messaging and brand presentation. The systemintegrates with social media platforms, email marketing services, and digital advertisingnetworks to provide unified campaign promotion capabilities.Social media integration enables automated posting of campaign information to Facebook,Instagram, Twitter, and other social platforms with customizable messaging, imagery, andscheduling options. The system includes social media analytics that track engagementrates, click-through rates, and conversion attribution from social media traffic.Email marketing capabilities provide merchants with tools for creating and sendingpromotional emails to their customer base, including newsletter campaigns, targetedpromotions, and automated email sequences based on customer behavior and preferences.The system includes email template libraries, A/B testing capabilities, and comprehensiveemail performance analytics.Digital advertising integration supports campaign promotion through Google Ads, FacebookAds, and other advertising platforms with automated campaign creation, budgetmanagement, and performance tracking. The system optimizes advertising spend based oncampaign performance and provides detailed ROI analysis for advertising investments.7.2 Content Creation and ManagementContent management tools enable merchants to create compelling promotional materialsincluding campaign descriptions, images, videos, and marketing copy that effectivelycommunicate their value propositions and drive customer engagement. The systemincludes content templates, editing tools, and approval workflows that streamline contentcreation while maintaining quality standards.Image and video management capabilities provide merchants with tools for uploading,editing, and optimizing visual content for different platforms and devices. The systemincludes image editing features, format optimization, and automated resizing that ensurevisual content displays effectively across all channels and devices.Content scheduling and automation enable merchants to plan and execute contentdistribution across multiple channels with coordinated timing and messaging. The systemincludes content calendars, automated posting schedules, and cross-channel coordinationthat maximize the impact of marketing efforts.Content performance analytics track engagement rates, conversion attribution, andeffectiveness metrics for different types of content and promotional strategies. Theseinsights help merchants optimize their content strategies and focus their efforts on the mosteffective promotional approaches.7.3 Customer Acquisition and Retention ToolsCustomer acquisition tools help merchants attract new customers through targetedmarketing campaigns, referral programs, and promotional strategies that expand theircustomer base and increase market reach. The system includes customer acquisition costtracking, conversion optimization, and attribution analysis that measure the effectivenessof different acquisition strategies.Referral program management enables merchants to create and manage customer referralincentives that leverage existing customer relationships to drive new customer acquisition.The system includes referral tracking, reward management, and performance analytics thatoptimize referral program effectiveness.Retention marketing tools help merchants maintain engagement with existing customersthrough loyalty programs, personalized promotions, and targeted communications thatencourage repeat purchases and increase customer lifetime value. The system includesretention analytics, churn prediction, and automated retention campaigns.Cross-selling and upselling automation identifies opportunities to recommendcomplementary products or services based on customer purchase history, preferences, andbehavior patterns. The system generates personalized recommendations and promotionaloffers that increase average order value while enhancing customer satisfaction.8. Mobile Application Features8.1 Native Mobile Dashboard AccessThe mobile application provides merchants with comprehensive access to all essentialdashboard features through native iOS and Android applications optimized for smartphoneand tablet interfaces. The mobile apps maintain feature parity with the web dashboardwhile optimizing user interfaces for touch-based interactions and smaller screen sizes.Real-time notifications keep merchants informed of important business events includingnew orders, customer inquiries, campaign performance alerts, payment confirmations, andsystem updates. The notification system includes customizable preferences that ensuremerchants receive relevant information without being overwhelmed by unnecessary alerts.Offline functionality ensures that merchants can access critical dashboard information andperform essential tasks even when internet connectivity is limited or unavailable. Theapplication caches important data including campaign information, customer details, andrecent analytics locally on the device with automatic synchronization when connectivity isrestored.Mobile-optimized workflows streamline common merchant tasks for mobile interfaces,including simplified campaign creation, quick response tools for customer communications,and touch-friendly analytics navigation that accommodate the constraints andopportunities of mobile devices.8.2 Mobile-Specific Features and IntegrationsCamera integration enables merchants to capture and upload product photos directlythrough the mobile application, with built-in editing tools for image optimization andenhancement. The application provides guidance for optimal product photography andautomatically resizes images for different platform requirements and display contexts.GPS integration supports location-based features including customer analytics, deliverymanagement, and location-specific campaign targeting. The application respects userprivacy preferences while providing valuable location-based insights for businessoptimization and customer service enhancement.Push notification systems provide immediate alerts for time-sensitive business events andopportunities, enabling merchants to respond quickly to customer needs and marketconditions. The system includes intelligent notification scheduling that respects userpreferences and time zones while ensuring important information is communicatedpromptly.Device-specific features including biometric authentication, secure storage, and hardwareacceleration enhance security and performance while providing convenient userexperiences that leverage the unique capabilities of mobile devices.8.3 Mobile Performance OptimizationPerformance optimization ensures that mobile applications maintain excellent responsetimes and functionality across different devices, operating systems, and networkconditions. The applications include intelligent caching, data compression, and adaptiveloading that optimize performance for varying connectivity conditions.Battery optimization features minimize power consumption while maintaining essentialfunctionality, ensuring that merchants can use the applications throughout their businessday without excessive battery drain. The system includes background processingoptimization and intelligent sync scheduling that balance functionality with powerefficiency.Data usage optimization reduces bandwidth consumption through intelligent caching,image compression, and selective data synchronization that minimize costs for merchantsusing mobile data connections. The system provides data usage monitoring and controloptions that help merchants manage their connectivity costs.Cross-platform consistency ensures that merchants have similar experiences acrossdifferent devices and operating systems while leveraging platform-specific capabilitieswhere appropriate. The applications maintain consistent functionality and user interfacepatterns while optimizing for each platform's unique characteristics and user expectations.9. Integration and API Capabilities9.1 Third-Party System IntegrationsThe integration system provides merchants with comprehensive connectivity options forexternal business systems including point-of-sale systems, inventory managementplatforms, accounting software, and customer relationship management tools. Theseintegrations enable merchants to maintain unified business operations while leveraging thespecialized capabilities of different software systems.Point-of-sale integration synchronizes transaction data, inventory levels, and customerinformation between Groupon campaigns and retail operations, ensuring consistencyacross all sales channels. The system supports major POS providers and includes real-timedata synchronization that maintains accurate business information across all platforms.Accounting software integration automates financial data transfer including revenuerecognition, expense tracking, tax calculations, and financial reporting. The systemsupports popular accounting platforms and provides automated reconciliation capabilitiesthat reduce manual data entry and improve financial accuracy.Inventory management integration ensures that campaign availability aligns with actualproduct inventory across all sales channels, preventing overselling and optimizinginventory utilization. The system provides real-time inventory synchronization andautomated reorder notifications that support efficient inventory management.9.2 API Access and Developer ToolsComprehensive API access enables merchants and third-party developers to create customintegrations and applications that extend platform functionality according to specificbusiness requirements. The API provides programmatic access to all major platformfeatures including campaign management, analytics, customer data, and financialinformation.Developer documentation includes detailed API specifications, code examples, integrationguides, and best practice recommendations that facilitate successful integration projects.The documentation is automatically generated from code annotations and maintained insync with API changes to ensure accuracy and completeness.API authentication and security measures protect merchant data while enabling authorizedaccess to platform functionality. The system implements OAuth 2.0 with JWT tokens, ratelimiting, and comprehensive access controls that ensure secure, reliable API access forlegitimate applications.Webhook capabilities enable real-time event notifications that allow external systems torespond immediately to important business events including new orders, paymentconfirmations, and campaign status changes. The webhook system includes retrymechanisms and delivery confirmation that ensure reliable event delivery.9.3 Data Export and Import CapabilitiesData export capabilities enable merchants to extract their business data for analysis inexternal tools, backup purposes, or migration to other systems. The system supportsvarious export formats including CSV, JSON, and XML with comprehensive data dictionariesthat facilitate external analysis and integration.Bulk data import tools enable merchants to efficiently upload large datasets includingproduct catalogs, customer information, and historical data. The system includes datavalidation, error reporting, and rollback capabilities that ensure data integrity during importoperations.Automated data synchronization maintains consistency between Groupon systems andexternal platforms through scheduled data transfers and real-time synchronization options.The system includes conflict resolution mechanisms and error handling that ensure reliabledata synchronization across multiple systems.Data transformation capabilities enable merchants to map data between different systemformats and structures, facilitating integration with diverse external systems. The systemincludes configurable transformation rules and validation mechanisms that ensure dataaccuracy during transfer operations.10. Support and Help Systems10.1 Customer Support IntegrationThe customer support system provides merchants with comprehensive tools for managingcustomer service operations including ticket management, knowledge base access, andcommunication tools that enable excellent customer service delivery. The system integrateswith popular customer service platforms and provides unified interfaces for managingcustomer interactions.Multi-channel support capabilities enable merchants to manage customer communicationsacross email, phone, chat, and social media through unified interfaces that providecomplete interaction history and context. The system includes automated routing,escalation procedures, and response templates that streamline customer serviceoperations.Knowledge base integration provides customer service representatives with immediateaccess to product information, troubleshooting guides, policy documentation, andresolution procedures directly within the dashboard interface. This integration ensuresconsistent, accurate support experiences while reducing training requirements andresponse times.Support analytics track key performance indicators including response times, resolutionrates, customer satisfaction scores, and support volume trends. These comprehensiveanalytics help merchants optimize their support processes, identify training opportunities,and measure the impact of support quality on business performance.10.2 Help Documentation and Training ResourcesComprehensive help documentation provides merchants with detailed guidance on allplatform features and capabilities through searchable knowledge bases, step-by-steptutorials, and video training materials. The documentation is organized by topic and skilllevel to accommodate merchants with different experience levels and learning preferences.Interactive tutorials guide merchants through complex workflows and feature sets withhands-on learning experiences that demonstrate best practices and optimization strategies.The tutorials include progress tracking and completion certificates that support merchanteducation and platform adoption.Video training library provides visual learning resources that demonstrate platform features,business strategies, and optimization techniques through professional video content. Thelibrary includes searchable content, progress tracking, and regular updates that ensurecurrent and relevant training materials.Webinar and training programs offer live and recorded educational sessions that coverplatform features, business strategies, and industry best practices. These programs includeinteractive Q&A sessions, expert presentations, and networking opportunities that supportmerchant success and community building.10.3 Technical Support and TroubleshootingTechnical support services provide merchants with access to expert assistance for platformissues, integration challenges, and optimization opportunities through multiple supportchannels including email, phone, and live chat. The support system includes tiered supportlevels that route issues to appropriately skilled representatives.Diagnostic tools enable merchants and support representatives to identify and resolvetechnical issues quickly and efficiently. The system includes automated diagnosticcapabilities, error reporting, and resolution tracking that streamline troubleshootingprocesses and improve resolution times.System status monitoring provides merchants with real-time information about platformperformance, scheduled maintenance, and service disruptions. The status system includesautomated notifications, impact assessments, and estimated resolution times that keepmerchants informed about system conditions.Bug reporting and feature request systems enable merchants to report issues and suggestimprovements that enhance platform functionality and user experience. The systemincludes priority classification, progress tracking, and feedback mechanisms that ensuremerchant input is considered in platform development.11. Account Management and Settings11.1 Business Profile and ConfigurationBusiness profile management enables merchants to maintain comprehensive businessinformation including company details, contact information, service descriptions, andoperational parameters that support platform functionality and customer communication.The profile system includes verification processes and validation mechanisms that ensureaccurate business representation.Configuration settings provide merchants with control over platform behavior includingnotification preferences, display options, privacy settings, and operational parameters thatcustomize the platform experience according to business needs and preferences. Thesettings system includes intelligent defaults and validation that prevent configurationerrors.Brand customization options enable merchants to personalize their platform presencethrough custom logos, color schemes, messaging templates, and visual elements thatmaintain brand consistency across all customer interactions. The customization systemincludes preview capabilities and approval workflows that ensure professionalpresentation.Multi-location management supports merchants with multiple business locations throughcentralized management tools that enable consistent operations while accommodatinglocation-specific requirements and preferences. The system includes location-specificanalytics, configuration options, and performance tracking.11.2 User Access and Permission ManagementUser access management provides merchants with comprehensive tools for managing teammember access to platform features and data through role-based permission systems thatensure appropriate access levels while maintaining security and operational control. Thesystem supports complex organizational structures and delegation requirements.Role-based permissions enable merchants to define custom access levels that align with jobresponsibilities and organizational requirements. The system includes predefined roletemplates and custom permission configuration that accommodate diverse businessstructures and security requirements.Team member management tools enable merchants to add, modify, and remove teammember access while maintaining audit trails and security controls. The system includesinvitation workflows, access approval processes, and automated access reviews that ensureappropriate access management.Activity monitoring and audit trails track user actions and system access to providecomprehensive visibility into platform usage and security events. The monitoring systemincludes automated alerts, compliance reporting, and forensic capabilities that supportsecurity and operational oversight.11.3 Security and Privacy ControlsSecurity settings provide merchants with comprehensive control over data protection,access controls, and privacy preferences that ensure compliance with regulatoryrequirements and business policies. The security system includes multi-factorauthentication, session management, and encryption controls that protect sensitivebusiness information.Privacy controls enable merchants to manage data collection, processing, and sharingpreferences according to regulatory requirements and business policies. The systemincludes consent management, data retention controls, and deletion capabilities thatsupport privacy compliance and customer trust.Compliance management tools help merchants maintain adherence to regulatoryrequirements including data protection laws, financial regulations, and industry standards.The system includes automated compliance monitoring, reporting capabilities, and auditsupport that facilitate regulatory compliance.Security monitoring and incident response capabilities provide merchants with visibilityinto security events and automated response mechanisms that protect against threats andunauthorized access. The system includes threat detection, incident reporting, and recoveryprocedures that maintain business continuity and data protection.12. Advanced Analytics and Business Intelligence12.1 Predictive Analytics and ForecastingPredictive analytics capabilities employ machine learning algorithms and statisticalmodeling to forecast future business performance, customer behavior, and market trendsthat support strategic planning and operational optimization. The system analyzeshistorical data, seasonal patterns, and market indicators to provide accurate predictionsand recommendations.Demand forecasting predicts customer demand for products and services based onhistorical sales data, market trends, and external factors that influence purchasing behavior.The forecasting system includes scenario modeling and confidence intervals that supportinventory planning and capacity management decisions.Customer behavior prediction identifies customers at risk of churn, high-value prospects,and cross-selling opportunities through analysis of engagement patterns, purchase history,and behavioral indicators. The prediction system enables proactive customer relationshipmanagement and targeted marketing strategies.Revenue forecasting projects future financial performance under various business scenariosincluding different pricing strategies, marketing investments, and market conditions. Theforecasting system includes sensitivity analysis and risk assessment that support financialplanning and investment decisions.12.2 Machine Learning and OptimizationMachine learning algorithms continuously analyze platform data to identify optimizationopportunities and automate business processes that improve performance and efficiency.The ML system includes recommendation engines, automated optimization, and patternrecognition that enhance merchant success and customer satisfaction.Automated campaign optimization uses machine learning to continuously improvecampaign performance through dynamic pricing adjustments, targeting refinements, andcreative optimization based on real-time performance data and historical patterns. Theoptimization system includes A/B testing and statistical validation that ensure reliableimprovements.Personalization engines analyze customer behavior and preferences to deliver customizedexperiences including personalized product recommendations, targeted promotions, andindividualized communication strategies. The personalization system includes privacycontrols and consent management that respect customer preferences.Anomaly detection algorithms monitor business metrics and system performance toidentify unusual patterns that may indicate opportunities, problems, or security threats.The detection system includes automated alerting and investigation tools that enable rapidresponse to significant events.12.3 Business Intelligence and Strategic InsightsBusiness intelligence tools provide merchants with comprehensive analytical capabilitiesthat transform raw data into strategic insights and actionable recommendations. The BIsystem includes data visualization, trend analysis, and comparative analytics that supportinformed decision-making and strategic planning.Competitive intelligence provides merchants with insights into market trends, competitoractivities, and industry benchmarks that inform strategic positioning and competitivestrategy. The intelligence system includes market analysis, pricing comparisons, andperformance benchmarking that support competitive advantage.Market opportunity analysis identifies emerging trends, underserved customer segments,and growth opportunities that align with merchant capabilities and business objectives.The analysis system includes market sizing, trend forecasting, and opportunityprioritization that guide strategic investments.Strategic planning tools help merchants develop and execute business strategies throughgoal setting, performance tracking, and strategic initiative management. The planningsystem includes scenario modeling, resource allocation, and progress monitoring thatsupport successful strategy execution.ConclusionThis comprehensive analysis reveals that Groupon's merchant backend dashboardrepresents a sophisticated, mature platform that provides merchants with enterprise-gradetools for managing all aspects of their deal-based business operations. The systemdemonstrates advanced capabilities in data analytics, automated optimization, multi-channel integration, and user experience design that collectively create significantcompetitive advantages for merchants using the platform.The feature set encompasses twelve primary functional areas with hundreds of individualcapabilities that address the complex needs of businesses operating in the deals and localcommerce space. The platform's strength lies in its integration of campaign management,performance analytics, customer relationship management, and financial operations into aunified system that enables data-driven business optimization.Key differentiating features include real-time performance monitoring, predictive analytics,automated campaign optimization, comprehensive customer insights, multi-channelmarketing integration, and mobile-first design that collectively provide merchants withunprecedented visibility and control over their business operations.The analysis demonstrates that successful replication of these capabilities requiressignificant investment in technology infrastructure, data analytics capabilities, userexperience design, and ongoing platform optimization. However, the comprehensivefeature set provides a clear roadmap for developing competitive merchant dashboardsolutions that can drive business success in the evolving e-commerce landscape.References[1] Groupon Merchant Center - Direct Platform Analysishttps://www.groupon.com/merchant/merchant-center[2] Groupon Performance Dashboard - Direct Platform Analysishttps://www.groupon.com/merchant/performance-dashboard[3] Groupon Merchant Features and Capabilities - Platform Researchhttps://www.groupon.com/merchant/Document EndThis business analysis provides a comprehensive examination of Groupon's merchantbackend dashboard features based on direct platform research and analysis. The featurebreakdown serves as a detailed reference for understanding the capabilities and complexityof modern merchant dashboard systems.and thisFeature Category Feature Name Feature Description Implementation Example Code/Tech Example UI/UX Example Business Scenario Example Uganda-Specific Example Implementation Priority Development Phase Estimated Effort (Days) Technical Requirements Implementation Steps Success Metrics Team Required Dashboard Overview Main Dashboard Interface Central command center with KPI displays, real-time metrics, and quick actions Dashboard shows: Today's Revenue: UGX 2,450,000 (+15%), Active Campaigns: 12, Customer Inquiries: 8, Pending Payments: 3 React.js with Material-UI cards, WebSocket for real-time updates: const Dashboard = () => { const [metrics, setMetrics] = useState({}); useEffect(() => { socket.on('metrics', setMetrics); }, []); } Clean card-based layout with color-coded KPIs (green for positive trends, red for alerts), mobile-responsive grid system Kampala restaurant owner logs in at 8 AM, immediately sees breakfast campaign performing 20% above target, decides to extend lunch campaign Support for Luganda language toggle, UGX currency formatting (UGX 1,500,000 not 1.5M), local business hours (6 AM - 10 PM) High Phase 1 15 React.js, Redux, Material-UI, WebSocket, i18n 1. Design responsive dashboard wireframes 2. Implement real-time data components 3. Add localization support 4. Integrate WebSocket updates 5. Test across devices Daily active users > 70% Frontend + Backend Dashboard Overview KPI Display System Revenue metrics, campaign performance, customer engagement with visual indicators Revenue widget shows: Daily: UGX 850,000 (↑12%), Weekly: UGX 4.2M (↑8%), Monthly: UGX 18.5M (↓3%) with trend charts Chart.js implementation: const RevenueChart = () => { return <Line data={{labels: dates, datasets: [{data: revenue, borderColor: '#4CAF50'}]}} />; } Interactive donut charts for campaign performance, line graphs for revenue trends, progress bars for goals Jinja spa owner sees 85% booking rate vs 70% target, green indicator shows strong performance, clicks for detailed breakdown MTN Mobile Money vs Airtel Money payment split visualization, peak hours analysis (lunch 12-2 PM, dinner 7-9 PM) High Phase 1 10 Chart.js, D3.js, Real-time APIs 1. Define Uganda-specific KPIs 2. Create responsive chart components 3. Implement real-time updates 4. Add goal comparison features 5. Test performance KPI accuracy > 99% Frontend + Analytics Dashboard Overview Quick Action Tools One-click shortcuts for campaign creation, customer response, payment processing Quick actions: 'Create Flash Sale', 'Respond to Reviews', 'Process Refund', 'Update Inventory', 'Send Promotion SMS' Action buttons with API calls: const QuickAction = ({action, onClick}) => <Button variant='contained' onClick={() => onClick(action)} startIcon={<ActionIcon />}>{action}</Button> Floating action button (FAB) on mobile, horizontal action bar on desktop, contextual actions based on current page Entebbe hotel manager gets customer complaint notification, clicks 'Quick Response' button, selects template, sends personalized apology with 10% discount SMS integration with local providers (MTN, Airtel), WhatsApp Business API for customer communication, local payment shortcuts Medium Phase 1 8 React components, API integration 1. Identify most common merchant tasks 2. Design quick action UI 3. Implement API shortcuts 4. Add validation and confirmations 5. User testing with local merchants Task completion time reduction > 50% Frontend Campaign Management Campaign Builder Step-by-step wizard for creating deals with pricing, inventory, and targeting Campaign wizard: Step 1: Business Type (Restaurant/Spa/Retail), Step 2: Deal Type (Discount %/Fixed Amount/BOGO), Step 3: Pricing (Original: UGX 50,000, Deal: UGX 35,000), Step 4: Inventory (100 vouchers), Step 5: Duration (7 days) Multi-step form with validation: const CampaignWizard = () => { const [step, setStep] = useState(1); const [formData, setFormData] = useState({}); return <Stepper activeStep={step}><Step1 /><Step2 /></Stepper>; } Progressive stepper interface, image upload with crop tool, real-time pricing calculator showing profit margins Nakasero boutique creates '50% off designer dresses' campaign, uploads 5 product images, sets 200 item limit, schedules for weekend launch Local business categories (boda boda services, salon treatments, rolex vendors), Uganda-specific deal types popular in local market High Phase 1 20 Form validation, Image upload, Stepper UI 1. Design campaign creation flow 2. Build multi-step form components 3. Add image handling and validation 4. Implement business rule validation 5. Test campaign creation process Campaign creation success rate > 95% Full-stack Campaign Management Pricing Strategy Tools Dynamic pricing with A/B testing, competitor analysis, and profit optimization A/B test: Version A: 40% off (UGX 30,000), Version B: Buy 2 Get 1 Free. Results after 48 hours: A: 150 sales, B: 89 sales. Recommend Version A. Pricing engine with ML: const PricingOptimizer = () => { const [priceTests, setPriceTests] = useState([]); const optimizePrice = (basePrice, margin) => { return mlModel.predict({basePrice, margin, marketData}); }; } Split-screen pricing comparison, real-time conversion rate display, profit margin calculator with visual indicators Mbarara restaurant tests UGX 25,000 vs UGX 30,000 for dinner package, system shows 30K price has better profit despite 15% fewer sales Consider Uganda purchasing power (average income UGX 200,000/month), competitor pricing in local market, mobile money transaction limits High Phase 2 25 ML algorithms, A/B testing framework 1. Research Uganda market pricing patterns 2. Build pricing optimization engine 3. Implement A/B testing infrastructure 4. Add competitor analysis tools 5. Test pricing strategies with pilot merchants Revenue increase > 20% Full-stack + ML Campaign Management Inventory Management Real-time stock tracking with alerts and automatic campaign updates Inventory alert: 'Massage packages: 8 remaining (started with 50). Estimated sellout: 6 hours. Recommend: Increase price by 10% or pause campaign.' Real-time inventory tracking: const InventoryTracker = () => { useEffect(() => { socket.on('inventoryUpdate', (data) => { if(data.remaining < threshold) showAlert(); }); }, []); } Traffic light system (green: >50 stock, yellow: 10-50, red: <10), auto-pause toggle, restock reminder notifications Gulu electronics shop sells 45 of 50 phone accessories in 2 hours, system auto-increases price from UGX 15,000 to UGX 18,000 for remaining 5 items Account for unreliable supply chains in Uganda, integration with local suppliers, buffer stock recommendations for popular items High Phase 1 18 Real-time database, WebSocket, Alert system 1. Design inventory tracking schema 2. Implement real-time stock updates 3. Build alert and notification system 4. Add automatic campaign adjustments 5. Test inventory synchronization Overbooking incidents < 1% Backend + Frontend Performance Analytics Revenue Analytics Comprehensive financial tracking with profit/loss, payment method analysis, commission breakdown Revenue dashboard: Total: UGX 15.2M, MTN Money: UGX 9.1M (60%), Airtel Money: UGX 4.2M (28%), Bank: UGX 1.9M (12%). Commission paid: UGX 760,000 (5%). Net profit: UGX 14.44M Analytics query: SELECT payment_method, SUM(amount) as total, COUNT(*) as transactions FROM payments WHERE date >= '2024-01-01' GROUP BY payment_method Interactive revenue charts with drill-down capability, payment method pie charts, profit margin trend lines Masaka bakery owner sees mobile money transactions have 2% higher success rate than bank transfers, decides to offer 1% discount for mobile payments Track mobile money vs traditional banking preferences, analyze peak transaction times aligned with Uganda work patterns, monitor cross-border payments High Phase 1 20 Analytics database, Chart libraries 1. Design financial analytics schema 2. Build revenue tracking system 3. Create interactive dashboards 4. Add payment method analysis 5. Test financial calculations accuracy Report accuracy > 99% Analytics + Frontend Performance Analytics Customer Behavior Analytics Customer journey mapping, segmentation, and lifetime value analysis Customer segments: VIP (>UGX 500K spent): 45 customers, Regular (UGX 100-500K): 234 customers, New (<UGX 100K): 567 customers. Average journey: Discovery (Facebook) → View (3 campaigns) → Purchase (2nd visit) Customer segmentation: const CustomerSegments = () => { const segments = customers.reduce((acc, customer) => { const tier = customer.totalSpent > 500000 ? 'VIP' : customer.totalSpent > 100000 ? 'Regular' : 'New'; acc[tier].push(customer); return acc; }, {VIP: [], Regular: [], New: []}); } Customer journey flowchart, behavior heatmaps, segment comparison tables with actionable insights Kampala gym identifies that customers who book morning classes have 3x higher retention rate, creates targeted morning promotions Analyze Uganda-specific behavior: preference for group deals, family package popularity, weekend vs weekday patterns, urban vs rural differences High Phase 2 22 ML models, Behavioral tracking 1. Design customer tracking system 2. Implement behavioral data collection 3. Build segmentation algorithms 4. Create journey mapping tools 5. Test customer insights accuracy Customer insight accuracy > 90% Analytics + ML Customer Management CRM Tools Complete customer profiles with communication history, preferences, and loyalty tracking Customer profile: Sarah Nakato, Kampala, Total spent: UGX 450,000, Favorite category: Beauty & Wellness, Last purchase: 5 days ago, Loyalty tier: Gold, Preferred contact: WhatsApp CRM data structure: const CustomerProfile = { id, name, location, totalSpent, preferences: [], communicationHistory: [], loyaltyTier, contactPreference, purchaseHistory: [] } Unified customer timeline, communication log, preference tags, loyalty badge display, quick action buttons for contact Mukono restaurant owner sees regular customer hasn't visited in 2 weeks, sends personalized WhatsApp message with 15% off their favorite meal Integration with local communication preferences (WhatsApp Business, SMS), cultural considerations for customer outreach, local loyalty program expectations High Phase 2 25 CRM database, Communication APIs 1. Design comprehensive customer schema 2. Build customer profile interface 3. Implement communication tracking 4. Add loyalty program features 5. Test CRM workflows Customer retention rate > 85% Full-stack Payment Processing Mobile Money Integration MTN Mobile Money and Airtel Money payment processing with real-time confirmation Payment flow: Customer selects MTN Mobile Money → Enters phone number (0772123456) → Receives USSD prompt → Enters PIN → Instant confirmation → Merchant receives payment notification MTN MoMo API integration: const processMTNPayment = async (amount, phoneNumber) => { const response = await fetch('/api/mtn-momo/pay', { method: 'POST', body: JSON.stringify({amount, phoneNumber}) }); return response.json(); } Mobile-optimized payment selection screen, phone number input with Uganda format validation, real-time payment status updates Jinja market vendor receives UGX 25,000 payment via MTN Mobile Money for fruit basket deal, gets instant SMS confirmation and dashboard notification Support for both MTN and Airtel networks, handle network downtime gracefully, integrate with local mobile money agent networks, support for international remittances Critical Phase 1 30 MTN/Airtel APIs, Security protocols 1. Integrate MTN Mobile Money API 2. Add Airtel Money integration 3. Implement fraud detection 4. Build payment reconciliation 5. Test payment flows extensively Payment success rate > 98% Backend + Security Financial Management Commission Management Transparent fee calculation and tracking with automated deductions Commission breakdown: Gross sales: UGX 500,000, Platform fee (5%): UGX 25,000, Payment processing (1.5%): UGX 7,500, Net payout: UGX 467,500. Next payout: Friday 3 PM Commission calculation: const calculateCommission = (grossAmount, merchantTier) => { const platformFee = grossAmount * (merchantTier === 'premium' ? 0.03 : 0.05); const processingFee = grossAmount * 0.015; return {platformFee, processingFee, netAmount: grossAmount - platformFee - processingFee}; } Transparent fee breakdown table, payout schedule calendar, fee tier comparison chart Mbale electronics shop owner sees detailed breakdown: sold UGX 200,000 worth of accessories, pays UGX 10,000 platform fee, receives UGX 190,000 on Friday Competitive commission rates for Uganda market, transparent fee structure, support for tiered pricing based on merchant performance, local payout schedules High Phase 1 15 Commission engine, Automated calculations 1. Design transparent commission model 2. Build automated calculation system 3. Implement fee tracking 4. Add payout scheduling 5. Test commission accuracy Commission calculation accuracy > 99% Backend Booking Management Appointment Scheduling Calendar integration for service-based businesses with capacity management Booking calendar: Dr. Mukasa's Dental Clinic - Available slots: 9 AM (2 patients), 11 AM (1 patient), 2 PM (3 patients), 4 PM (Full). Customer books 11 AM slot for teeth cleaning deal. Calendar component: const BookingCalendar = () => { const [availableSlots, setAvailableSlots] = useState([]); const bookSlot = (slotId, customerId) => { updateSlotCapacity(slotId, -1); createBooking({slotId, customerId}); }; } Interactive calendar with color-coded availability, time slot selection, capacity indicators, booking confirmation flow Ntinda beauty salon offers manicure deals, customer books Saturday 2 PM slot, receives SMS confirmation with location and preparation instructions Account for Uganda business hours, integration with local calendar systems, support for group bookings popular in local culture, holiday considerations Medium Phase 2 22 Calendar system, Booking engine 1. Design booking system architecture 2. Build calendar interface 3. Implement capacity management 4. Add notification system 5. Test booking workflows Booking success rate > 95% Full-stack Marketing Tools Social Media Integration Automated posting to Facebook, Instagram, WhatsApp Business with performance tracking Auto-post example: 'New Deal Alert! 🔥 50% off at Mama Tendo's Restaurant in Wandegeya! Delicious local dishes for only UGX 15,000. Valid until Sunday! Book now on Snapadeal Uganda 📱' Posted to: Facebook (45 likes, 12 shares), Instagram (23 likes), WhatsApp Status (156 views) Social media posting: const postToSocial = async (campaign) => { const post = generatePost(campaign); await Promise.all([ facebook.post(post), instagram.post(post), whatsapp.postStatus(post) ]); trackEngagement(campaign.id); } Social media preview panel, engagement metrics dashboard, auto-posting schedule interface, hashtag suggestions Kololo restaurant's pizza deal gets 200 Facebook shares, 50 Instagram story reposts, drives 150 new customers in 2 days Focus on Facebook and WhatsApp (most popular in Uganda), use local language hashtags, consider data costs for customers viewing content, integrate with local influencers Medium Phase 3 25 Social media APIs, Content management 1. Integrate Facebook/Instagram APIs 2. Add WhatsApp Business integration 3. Build content scheduling system 4. Implement engagement tracking 5. Test social media workflows Social media engagement rate > 15% Full-stack + Integrations Mobile Application Native Mobile App iOS and Android apps with offline functionality and push notifications Mobile app features: Offline campaign viewing, Push notification: 'Your massage deal expires in 2 hours! 📱', Camera integration for product photos, GPS for nearby deals React Native implementation: const SnapadealApp = () => { const [isOnline, setIsOnline] = useState(true); useEffect(() => { NetInfo.addEventListener(setIsOnline); if(!isOnline) loadOfflineData(); }, []); } Bottom tab navigation, pull-to-refresh, swipe gestures, native iOS/Android design patterns, dark mode support Merchant in rural Gulu with poor internet connection can still view yesterday's sales data, create new campaigns offline, sync when connection returns Optimize for low-end Android devices popular in Uganda, minimize data usage, support for multiple languages, work with 2G/3G networks High Phase 2 40 React Native, Native APIs 1. Design mobile-first UI/UX 2. Build React Native application 3. Implement offline functionality 4. Add push notifications 5. Test on various devices Mobile app adoption > 80% Mobile + Backend Integration POS System Integration Connect with local point-of-sale systems for inventory sync POS integration example: Nakumatt Express POS system syncs with Snapadeal - when customer buys discounted item in-store using voucher, inventory automatically updates, sale recorded in both systems POS API integration: const syncWithPOS = async (saleData) => { await posSystem.recordSale(saleData); await updateInventory(saleData.items); await reconcilePayments(saleData.payments); } Real-time sync status indicator, inventory reconciliation dashboard, sales report comparison between POS and Snapadeal Lugogo Mall electronics store processes Snapadeal voucher at checkout, POS automatically applies discount, updates inventory, records sale in both systems Integration with popular Uganda POS systems (QuickBooks, local systems), support for manual reconciliation, handle connectivity issues gracefully Medium Phase 3 30 POS APIs, Data synchronization 1. Research popular POS systems in Uganda 2. Build integration adapters 3. Implement data synchronization 4. Add reconciliation tools 5. Test with pilot merchants Integration success rate > 95% Backend + Integrations Support Systems Multi-language Help System Comprehensive help in English and Luganda with video tutorials Help content example: English: 'How to create a campaign' / Luganda: 'Engeri y'okukola kampeyini'. Video tutorial: 'Creating Your First Deal on Snapadeal Uganda' (5 minutes, Luganda subtitles) Internationalization: const HelpSystem = () => { const {t} = useTranslation(); return <div><h1>{t('help.createCampaign.title')}</h1><video src={t('help.createCampaign.videoUrl')} /></div>; } Searchable help interface, video player with subtitle options, step-by-step guides with screenshots, FAQ section New merchant in Arua watches Luganda tutorial on campaign creation, follows step-by-step guide, successfully creates first deal for local crafts Provide content in major Uganda languages, use local examples and business scenarios, consider literacy levels, include audio explanations Medium Phase 2 15 i18n framework, Video hosting 1. Create multilingual content structure 2. Develop help interface 3. Record video tutorials 4. Implement search functionality 5. Test with local users Support ticket reduction > 40% Content + Frontend Advanced Analytics Predictive Analytics ML-powered forecasting for sales, inventory, and customer behavior Prediction example: 'Based on historical data, your restaurant will likely sell 85-95 lunch deals tomorrow (confidence: 87%). Recommended preparation: 90 meals. Weather forecast shows rain, which typically increases delivery orders by 15%.' ML prediction model: const PredictionEngine = () => { const predictSales = (historicalData, externalFactors) => { return mlModel.predict({sales: historicalData, weather: externalFactors.weather, dayOfWeek: externalFactors.day}); }; } Prediction dashboard with confidence intervals, recommendation cards, scenario planning tools, accuracy tracking Kampala cafe owner sees prediction of 120 coffee sales for Monday morning rush, prepares extra stock, achieves 95% accuracy, increases profit by 12% Consider Uganda-specific factors: weather patterns, cultural events, economic cycles, seasonal variations, local holidays and celebrations Low Phase 4 30 ML platform, Prediction models 1. Collect historical data 2. Build ML prediction models 3. Implement forecasting dashboard 4. Add recommendation engine 5. Test prediction accuracy Prediction accuracy > 80% ML + Analytics so i wnat us to impliment these features and functionality to my snapadeal merchant react app, i have a go backend and also two more react apps customer and admin apps, here is the structure of the merchant app and the src folderoyokadaniel@192:~/Desktop/SNAP DEAL PROJECT/Snapadeal-Uganda/merchant-app$ tree src/src/├── App.css├── App.test.tsx├── App.tsx├── components│ ├── ImageUpload.tsx│ ├── Login.tsx│ ├── Navbar.tsx│ ├── NotificationDropdown.tsx│ ├── ProtectedRoute.tsx│ ├── Register.tsx│ └── Sidebar.tsx├── contexts│ └── AuthContext.tsx├── index.css├── index.tsx├── logo.svg├── pages│ ├── Analytics.tsx│ ├── CreateDeal.tsx│ ├── Customers.tsx│ ├── Dashboard.tsx│ ├── Deals.tsx│ ├── EditDeal.tsx│ ├── Financials.tsx│ ├── ForgotPassword.tsx│ ├── Login.tsx│ ├── Profile.tsx│ ├── Register.tsx│ ├── ResetPassword.tsx│ └── VerifyOTP.tsx├── react-app-env.d.ts├── reportWebVitals.ts├── services│ └── api.tsx├── setupTests.ts├── types└── utils7 directories, 31 filesoyokadaniel@192:~/Desktop/SNAP DEAL PROJECT/Snapadeal-Uganda/merchant-app$ and here is the structure of the go backendoyokadaniel@192:~/Desktop/SNAP DEAL PROJECT/Snapadeal-Uganda/backend$ tree.├── config│ └── database.go├── go.mod├── go.sum├── handlers│ ├── admin.go│ ├── auth.go│ ├── categories.go│ ├── deals.go│ ├── likes.go│ ├── notifications.go│ ├── transactions.go│ └── upload.go├── main.go├── middleware│ └── auth.go├── models│ ├── category.go│ ├── deal.go│ ├── like.go│ ├── notification.go│ ├── seed.go│ ├── transaction.go│ └── user.go├── scripts│ ├── check-deals.go│ └── seed-categories.sql├── services│ ├── email.go│ └── notifications.go├── snapadeal-api├── snapadeal.db└── uploads └── images ├── 1751170413662296050_download.jpeg ├── 1751174881301045223_download.jpeg ├── 1751174887331320337_WhatsApp Image 2025-06-03 at 09.23.07.jpeg ├── 1751174891514313119_artwork.png ├── 1751175350855635795_download.jpeg ├── 1751175355967433160_artwork.png ├── 1751176155207293037_download.jpeg ├── 1751176159580880367_artwork.png ├── 1751176844749835807_download.jpeg ├── 1751177044269132807_download.jpeg ├── 1751261663506001289_download.jpeg ├── 1751261663506708158_download (1).jpeg ├── 1751261663507083103_download (2).jpeg ├── 1751261671327206385_download (3).jpeg ├── 1751261671327726387_download (4).jpeg ├── 1751262113648892594_download.jpeg ├── 1751262113653390953_images.jpeg ├── 1751262113657953338_images (1).jpeg ├── 1751262113659366196_images (2).jpeg ├── 1751262113659726060_images (3).jpeg ├── 1751262113660172658_images (4).jpeg ├── 1751262461151167841_download.jpeg ├── 1751262461153500643_images.jpeg ├── 1751262461153834240_images (1).jpeg ├── 1751262461154090852_images (2).jpeg ├── 1751262461154568029_images (3).jpeg ├── 1751262461159999657_images (4).jpeg ├── 1751262461160524199_images (5).jpeg ├── 1751262461161358047_images (6).jpeg ├── 1751262881604674752_download.jpeg ├── 1751262881605317825_download (1).jpeg ├── 1751262881605661195_images.jpeg ├── 1751262881605982578_images (1).jpeg ├── 1751272466_download.jpeg ├── 1751272476624356643_download (1).jpeg ├── 1751272476625268108_images.jpeg ├── 1751272476625751144_images (1).jpeg ├── 1751291124_images.jpeg ├── 1751291133238758215_download (1).jpeg ├── 1751346934_healthy_cattle_train_0001.jpg ├── 1751346941871112488_2 day vesicle, steer, foot, 2_clahe_fafa5d32.jpg ├── 1751348769_download (4).jpeg ├── 1751348778694849248_download.jpeg ├── 1751348778695043989_download (1).jpeg ├── 1751348778695185181_download (2).jpeg ├── 1751348789646151160_download (3).jpeg ├── 1751348789647594772_download (4).jpeg ├── 1751349758_images (2).jpeg ├── 1751349771820447038_download (2).jpeg ├── 1751349771820650846_download (3).jpeg ├── 1751349781805229971_download (4).jpeg ├── 1751349781805640502_images (3).jpeg └── 1751355049_download (4).jpeg9 directories, 79 filesoyokadaniel@192:~/Desktop/SNAP DEAL PROJECT/Snapadeal-Uganda/backend$ go run main.go2025/07/12 04:48:46 🌍 CUSTOMER_APP_URL: http://13.49.243.234/customer2025/07/12 04:48:46 🌍 MERCHANT_APP_URL: http://13.49.243.234/merchant2025/07/12 04:48:46 🌍 ADMIN_APP_URL: http://13.49.243.234/admin2025/07/12 04:48:46 Using SQLite database...2025/07/12 04:48:46 ✅ Connected to SQLite database (snapadeal.db)2025/07/12 04:48:46 Running database migrations...[GIN-debug] [WARNING] Creating an Engine instance with the Logger and Recovery middleware already attached.[GIN-debug] [WARNING] Running in "debug" mode. Switch to "release" mode in production. - using env: export GIN_MODE=release - using code: gin.SetMode(gin.ReleaseMode)[GIN-debug] GET /uploads/*filepath --> main.main.func1 (3 handlers)[GIN-debug] GET /health --> main.main.func3 (5 handlers)[GIN-debug] POST /api/v1/auth/register --> snapadeal/handlers.Register (5 handlers)[GIN-debug] POST /api/v1/auth/verify-otp --> snapadeal/handlers.VerifyOTP (5 handlers)[GIN-debug] POST /api/v1/auth/resend-otp --> snapadeal/handlers.ResendOTP (5 handlers)[GIN-debug] POST /api/v1/auth/login --> snapadeal/handlers.Login (5 handlers)[GIN-debug] POST /api/v1/auth/forgot-password --> snapadeal/handlers.ForgotPassword (5 handlers)[GIN-debug] POST /api/v1/auth/reset-password --> snapadeal/handlers.ResetPassword (5 handlers)[GIN-debug] GET /api/v1/users/profile --> snapadeal/handlers.GetProfile (6 handlers)[GIN-debug] PUT /api/v1/users/profile --> snapadeal/handlers.UpdateProfile (6 handlers)[GIN-debug] POST /api/v1/upload/image --> snapadeal/handlers.UploadImage (6 handlers)[GIN-debug] POST /api/v1/upload/images --> snapadeal/handlers.UploadMultipleImages (6 handlers)[GIN-debug] GET /api/v1/deals --> snapadeal/handlers.GetDeals (5 handlers)[GIN-debug] GET /api/v1/deals/ --> snapadeal/handlers.GetDeals (5 handlers)[GIN-debug] GET /api/v1/deals/:id --> snapadeal/handlers.GetDeal (5 handlers)[GIN-debug] GET /api/v1/deals/search --> snapadeal/handlers.SearchDeals (5 handlers)[GIN-debug] GET /api/v1/merchant/deals --> snapadeal/handlers.GetDealsByMerchant (7 handlers)[GIN-debug] GET /api/v1/merchant/dashboard/stats --> snapadeal/handlers.GetMerchantDashboardStats (7 handlers)[GIN-debug] POST /api/v1/merchant/deals --> snapadeal/handlers.CreateDeal (7 handlers)[GIN-debug] PUT /api/v1/merchant/deals/:id --> snapadeal/handlers.UpdateDeal (7 handlers)[GIN-debug] DELETE /api/v1/merchant/deals/:id --> snapadeal/handlers.DeleteDeal (7 handlers)[GIN-debug] POST /api/v1/deals --> snapadeal/handlers.CreateDeal (7 handlers)[GIN-debug] POST /api/v1/deals/ --> snapadeal/handlers.CreateDeal (7 handlers)[GIN-debug] PUT /api/v1/deals/:id --> snapadeal/handlers.UpdateDeal (7 handlers)[GIN-debug] DELETE /api/v1/deals/:id --> snapadeal/handlers.DeleteDeal (7 handlers)[GIN-debug] POST /api/v1/transactions --> snapadeal/handlers.CreateTransaction (6 handlers)[GIN-debug] POST /api/v1/transactions/ --> snapadeal/handlers.CreateTransaction (6 handlers)[GIN-debug] GET /api/v1/transactions --> snapadeal/handlers.GetUserTransactions (6 handlers)[GIN-debug] GET /api/v1/transactions/ --> snapadeal/handlers.GetUserTransactions (6 handlers)[GIN-debug] GET /api/v1/payment/verify --> snapadeal/handlers.VerifyPayment (5 handlers)[GIN-debug] GET /api/v1/payment/simulate/:id --> snapadeal/handlers.SimulatePayment (5 handlers)[GIN-debug] GET /api/v1/notifications/ --> snapadeal/handlers.GetNotifications (6 handlers)[GIN-debug] PUT /api/v1/notifications/:id/read --> snapadeal/handlers.MarkNotificationAsRead (6 handlers)[GIN-debug] PUT /api/v1/notifications/read-all --> snapadeal/handlers.MarkAllNotificationsAsRead (6 handlers)[GIN-debug] DELETE /api/v1/notifications/:id --> snapadeal/handlers.DeleteNotification (6 handlers)[GIN-debug] GET /api/v1/admin/dashboard/stats --> snapadeal/handlers.GetAdminDashboardStats (7 handlers)[GIN-debug] GET /api/v1/admin/deals/statistics --> snapadeal/handlers.GetDealStatistics (7 handlers)[GIN-debug] GET /api/v1/admin/merchants/statistics --> snapadeal/handlers.GetMerchantStatistics (7 handlers)[GIN-debug] GET /api/v1/admin/deals --> snapadeal/handlers.GetAllDealsAdmin (7 handlers)[GIN-debug] GET /api/v1/admin/deals/pending --> snapadeal/handlers.GetPendingDeals (7 handlers)[GIN-debug] PUT /api/v1/admin/deals/:id/approve --> snapadeal/handlers.ApproveDeal (7 handlers)[GIN-debug] PUT /api/v1/admin/deals/:id/reject --> snapadeal/handlers.RejectDeal (7 handlers)[GIN-debug] GET /api/v1/admin/users --> snapadeal/handlers.GetAllUsers (7 handlers)[GIN-debug] PUT /api/v1/admin/users/:id/status --> snapadeal/handlers.UpdateUserStatus (7 handlers)[GIN-debug] POST /api/v1/admin/notifications/broadcast --> snapadeal/handlers.BroadcastNotification (7 handlers)[GIN-debug] GET /api/v1/admin/notifications/stats --> snapadeal/handlers.GetNotificationStats (7 handlers)[GIN-debug] GET /api/v1/categories --> snapadeal/handlers.GetCategories (5 handlers)[GIN-debug] GET /api/v1/categories/ --> snapadeal/handlers.GetCategories (5 handlers)[GIN-debug] GET /api/v1/categories/search --> snapadeal/handlers.SearchCategories (5 handlers)[GIN-debug] POST /api/v1/deals/:id/like --> snapadeal/handlers.LikeDeal (6 handlers)[GIN-debug] POST /api/v1/deals/:id/unlike --> snapadeal/handlers.UnlikeDeal (6 handlers)[GIN-debug] GET /api/v1/deals/:id/likes --> snapadeal/handlers.GetDealLikes (6 handlers)2025/07/12 04:48:46 🚀 Snapadeal API Server starting on port 80802025/07/12 04:48:46 📊 Database: SQLite (snapadeal.db)2025/07/12 04:48:46 🔐 Default Admin: admin@snapadeal.com / admin1232025/07/12 04:48:46 🌐 CORS: CONFIGURED FOR ALL APPS2025/07/12 04:48:46 - Customer App: http://localhost:30002025/07/12 04:48:46 - Merchant App: http://localhost:30012025/07/12 04:48:46 - Admin App: http://localhost:30022025/07/12 04:48:46 🔄 Trailing slash redirect: DISABLED2025/07/12 04:48:46 📧 EMAIL AUTHENTICATION SYSTEM:2025/07/12 04:48:46 - OTP verification for registration2025/07/12 04:48:46 - Password recovery via email2025/07/12 04:48:46 - Email/Phone login support2025/07/12 04:48:46 🔔 Notifications system enabled with full functionality2025/07/12 04:48:46 📁 Static files served from /uploads with CORS and security2025/07/12 04:48:46 📂 Categories endpoint: PUBLIC (no auth required)2025/07/12 04:48:46 🛠️ Enhanced Authentication Endpoints:2025/07/12 04:48:46 - POST /api/v1/auth/register (with OTP)2025/07/12 04:48:46 - POST /api/v1/auth/verify-otp2025/07/12 04:48:46 - POST /api/v1/auth/resend-otp2025/07/12 04:48:46 - POST /api/v1/auth/login (email or phone)2025/07/12 04:48:46 - POST /api/v1/auth/forgot-password2025/07/12 04:48:46 - POST /api/v1/auth/reset-password2025/07/12 04:48:46 ⚖️ Deal approval workflow:2025/07/12 04:48:46 1. Merchant creates deal → Status: PENDING2025/07/12 04:48:46 2. Admin approves deal → Status: APPROVED (visible to customers)2025/07/12 04:48:46 3. Public API only shows APPROVED deals2025/07/12 04:48:46 🏪 Merchant endpoints: /api/v1/merchant/*2025/07/12 04:48:46 👑 Admin endpoints: /api/v1/admin/*2025/07/12 04:48:46 💳 Transaction endpoints:2025/07/12 04:48:46 - POST /api/v1/transactions (create transaction with Flutterwave)2025/07/12 04:48:46 - GET /api/v1/transactions (user transactions)2025/07/12 04:48:46 - GET /api/v1/payment/verify (Flutterwave callback)2025/07/12 04:48:46 - GET /api/v1/payment/simulate/:id (demo payment fallback)2025/07/12 04:48:46 🔔 Notification endpoints:2025/07/12 04:48:46 - GET /api/v1/notifications/ (get user notifications)2025/07/12 04:48:46 - PUT /api/v1/notifications/:id/read (mark as read)2025/07/12 04:48:46 - PUT /api/v1/notifications/read-all (mark all as read)2025/07/12 04:48:46 - DELETE /api/v1/notifications/:id (delete notification)2025/07/12 04:48:46 📧 Email service: CONFIGURED ✅2025/07/12 04:48:46 - SMTP Host: smtp.gmail.com2025/07/12 04:48:46 - From: oyokadaniel415@gmail.com2025/07/12 04:48:46 🔒 Flutterwave Integration: CONFIGURED ✅2025/07/12 04:48:46 🎯 NOTIFICATION SYSTEM STATUS:2025/07/12 04:48:46 ✅ Deal approval notifications (merchant + customers)2025/07/12 04:48:46 ✅ Deal rejection notifications (merchant)2025/07/12 04:48:46 ✅ Purchase notifications (merchant)2025/07/12 04:48:46 ✅ Payment status notifications (customer)2025/07/12 04:48:46 ✅ Customer app notification dropdown2025/07/12 04:48:46 ✅ Real-time notification pollingso lets implement the mearchant feaures without removing the existing features of a mechant, also make the ui to look like that of the groupon merhant, and also make it look nice with nice UI/UXi wnat the logo named logo.png in the public folder to be used on every dashboard, login and register pages