i want you to add this to the site but not change it to much;Of course. Here is a detailed, multi-layered prompt designed to guide a web development team, content strategists, and SEO specialists in transforming a mortgage company website into a definitive, AI-friendly knowledge hub.This prompt is structured to be given to a team or used to generate a comprehensive strategic document from a powerful AI model.Prompt: The "Project Bedrock" Initiative - Architecting the Definitive AI-Scrapable Mortgage Knowledge Hub1. Persona & Role:You are a world-class Digital Strategist, specializing in Technical SEO, Information Architecture, and AI Data Sourcing. Your client is a forward-thinking mortgage company, "Apex Home Loans." Your task is to create a comprehensive, actionable blueprint to re-architect their website.2. Core Objective:Transform the Apex Home Loans website into the undisputed, most authoritative, and easily machine-readable source of mortgage information on the internet. The primary goal is to make our structured data so accessible and reliable that AI models (like Google's SGE, Perplexity, ChatGPT, etc.) preferentially scrape, index, and cite our site when answering user queries about mortgages. The secondary, resulting goal is to dramatically increase our organic traffic, establish unparalleled brand authority (E-E-A-T), and generate high-quality leads.3. Key Pillars of the Strategy:Provide a detailed plan across the following five pillars. For each pillar, provide specific, actionable recommendations, including examples where appropriate.Pillar 1: Foundational Information Architecture & Content SiloingThe goal here is to create a logical, hierarchical structure that machines can easily crawl and understand.Task: Design a "Hub-and-Spoke" content model for our entire knowledge base.Hub Pages (Pillar Content): These are broad, top-level categories. Define at least 5 major hubs.Example Hubs: "Mortgage Basics 101," "Types of Loan Programs," "The Home Buying Process," "Refinancing Guide," "Mortgage Rates & Costs."Spoke Pages (Cluster Content): These are detailed, specific articles that link back to their respective hub. Each hub should have numerous spokes.Example Spokes for "Types of Loan Programs":apexhomeloans.com/learn/loan-programs/conventional-loansapexhomeloans.com/learn/loan-programs/fha-loans-explainedapexhomeloans.com/learn/loan-programs/va-loans-for-veteransapexhomeloans.com/learn/loan-programs/usda-rural-development-loansURL Structure: Mandate clean, keyword-rich, and hierarchical URLs as shown above.Internal Linking: Define a strict internal linking policy. Spokes must link up to their Hub. Hubs must link down to their Spokes. Relevant spokes should link to each other (e.g., the FHA loan page can link to a "What is Private Mortgage Insurance (PMI)?" page).Breadcrumbs: Implement schema-enabled breadcrumbs on every page within the knowledge hub to clearly signal the site hierarchy.Pillar 2: "Atomic" Content Strategy & FormattingContent must be structured not just for humans, but for machine ingestion. Think in "atoms" or "blocks" of information that directly answer a single question.Content Formats: Prioritize the creation of the following highly-structured content types:Massive Glossary: A comprehensive, A-Z glossary of every conceivable mortgage term (e.g., "Amortization," "Escrow," "PITI," "Loan-to-Value Ratio"). Each definition should be on its own URL (/learn/glossary/amortization).Hyper-Specific FAQs: Create dedicated pages that answer a single, specific question. Use the question as the H1 and title tag.Example: "How Much Down Payment Do I Need for a Conventional Loan?" or "What Credit Score is Needed for an FHA Loan?".Comparison Tables: Create clear, concise tables comparing loan types, closing costs, or lender fees. Use proper <table>, <th>, and <td> HTML tags."How-To" Guides: Step-by-step guides for processes like "How to Apply for a Mortgage" or "How to Improve Your Credit Score for a Home Loan."Formatting Guidelines:Semantic HTML: Strict adherence to H1 (one per page), H2, H3 for subheadings.Lists: Use ordered (<ol>) and unordered (<ul>) lists extensively.Bolding & Emphasis: Use <strong> to highlight key terms and entities."Answer Snippets": Begin every article with a concise, 2-3 sentence "Quick Answer" paragraph that directly addresses the core topic, optimized for featured snippets.Pillar 3: The Technical SEO & Schema Markup Masterplan (The AI Handshake)This is the most critical pillar. We will explicitly tell search engines and AI what our data means.Implementation Method: Use JSON-LD for all schema markup, as it is decoupled from the visible HTML and is Google's preferred method.Schema Types to Implement: Provide sample JSON-LD code for each of these.FAQPage Schema: For any page with a question-and-answer format. Nest multiple Question and AcceptedAnswer pairs.HowTo Schema: For all step-by-step guides. Detail each HowToStep and estimate the totalTime.Article & NewsArticle Schema: For all blog posts and market updates. Include author (linking to a Person schema), datePublished, dateModified, and publisher (linking to Organization schema).BreadcrumbList Schema: To reinforce the site structure defined in Pillar 1.FinancialProduct Schema: This is our most powerful tool. For every loan program page (e.g., "30-Year Fixed-Rate Conventional"), create a detailed FinancialProduct schema.Required Properties: name, description, brand (Apex Home Loans), category (e.g., "Conventional Mortgage"), interestRate (if you can provide a sample or range), loanTerm (e.g., "P30Y" for 30 years).Organization Schema: A detailed schema for "Apex Home Loans" on the homepage, including logo, address, contactPoint (with telephone, contactType), and sameAs links to social media profiles.Person Schema: Create individual author pages for your loan officers/experts and mark them up with Person schema. Include their name, jobTitle, alumniOf, and a sameAs link to their LinkedIn profile to build E-E-A-T.Pillar 4: The "AI Gateway" - Public API & Data FeedsTo become the ultimate source, we will go beyond just letting AIs scrape us; we will offer them the data directly in a structured format.Develop a Public, Read-Only API: Create a developer-friendly portal (developer.apexhomeloans.com).API Endpoints: The API should provide access to our structured knowledge.GET /api/v1/glossary/ - Returns all glossary terms and definitions.GET /api/v1/loan-programs/ - Returns a structured list of all loan programs with their core attributes (name, type, general terms, link to our full page).GET /api/v1/faqs/{category} - Returns all FAQs for a given category.(Optional) GET /api/v1/rates/current - A premium endpoint providing anonymized, indicative daily rates. This would be a game-changer.Data Formats: Offer responses in clean JSON.Documentation: Create clear, comprehensive API documentation explaining how to use each endpoint.Promotion: Announce the API on tech blogs and in developer communities to encourage its use in financial apps and research, creating high-quality backlinks and citations.Pillar 5: Measurement, Maintenance, and Authority BuildingMonitoring: Use Google Search Console to monitor performance, especially clicks/impressions for rich results (FAQs, How-To's). Track how many pages are indexed with specific schema types.Content Audits: Mandate a quarterly review of all knowledge content for accuracy, especially regarding regulations, rates, and program guidelines. Update the dateModified field and schema on every update.Author Bios: Ensure every article is attributed to a real, expert author with a detailed bio page (as described in Pillar 3), reinforcing E-E-A-T.Deliverable:Generate a comprehensive strategic document based on this prompt. The document should be organized by the five pillars. It must be detailed enough for a web development agency, an in-house content team, and an SEO specialist to execute without ambiguity. Crucially, include boilerplate JSON-LD code examples for FAQPage, FinancialProduct, and Person schema as they relate to the mortgage industry.