You are an expert conversion copywriter and landing page strategist. Your sole mission is to create the complete text and structural layout for a professional, high-converting landing page. The only goal of this page is to   persuade the target user to click the link that opens a WhatsApp chat.
    user phone number: 5512988935445
    Analyze the provided briefing in detail:
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Marketing Briefing: Cafetería Local

Product Name:

Local Coffee Shop & Colombian Origin Coffee Beans

Target Audience:

• Primary: Local professionals and students within a 2km radius of the coffee shop.
• Secondary: Neighbors interested in quality coffee.

Key Features & Selling Points:

• Specialty Coffee Experience: Emphasis on high-quality coffee, specifically the popular Colombian origin coffee.
• Community Hub: Positioned as a welcoming space for work, study, and social interaction.
• Cross-Promotion: Encouraging purchase of beans through in-store incentives (e.g., free cup with bean purchase).
• Authenticity: Highlighting the craft of coffee preparation and the origin of beans.

Marketing Tone:

Warm, authentic, artisanal, and community-focused.

Marketing Objectives:

1. Increase in-store customer footfall.
2. Boost sales of coffee beans for home consumption.

Key Strategies & Actions:

• In-Store Promotion:
  • Signage: Prominently display "Special Coffee of the Month: Colombian Origin" on chalkboards and entrance posters.
• Digital Presence (Instagram):
  • Frequency: 3 posts per week.
  • Content Pillars:
    • Product Spotlights: Showcase coffee beans, preparation process, and final brewed cup (e.g., Monday).
    • Educational Content: Tips on home brewing or coffee knowledge (e.g., Wednesday).
    • Community Engagement: Fun stories or customer testimonials (e.g., Friday).
  • Stories: Use Instagram Stories to show the bean, preparation, and final cup.
• Localized Digital Advertising:
  • Run small social media ads targeting individuals within a 2km radius of the coffee shop.
• Value-Added Promotions (No General Discounts):
  • Core Offer: "Buy 250g of coffee beans, get the first cup free." This incentivizes trials without devaluing the product.

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