simplify the category integration types into these categories
Category Description Examples
Walled Gardens Large “closed” platforms that tightly control their advertising ecosystem, data, and ad inventory. Advertisers typically buy ads directly within these platforms’ self‐serve or managed interfaces. Meta (Facebook, Instagram, WhatsApp)- Google Ads (Search, YouTube, Display)- Amazon Ads (Amazon DSP, Twitch)- Microsoft Ads (LinkedIn, Bing)- Apple Search Ads- Twitter (X)- Pinterest Ads- Snapchat Ads- TikTok Ads- Spotify Ads- Reddit Ads- Hulu Ads- Roku Ads
Demand Side Platforms (DSPs) Platforms that enable advertisers (or agencies) to buy media programmatically across multiple websites, apps, CTV, and other digital inventory from a single interface. The Trade Desk- Google Display & Video 360 (DV360)- Amazon DSP- Xandr (AppNexus)- Yahoo DSP- MediaMath- Amobee- Adelphic- Basis (Centro)- OneView (Roku)- Simplifi- Adform
Connected TV (CTV) Streaming television platforms/apps that allow advertisers to place ads either directly or via programmatic buys. These include ad‐supported streaming services, smart TVs, and set‐top devices. Roku- Hulu- Paramount+- Disney+- Netflix (ad‐supported tier)- Peacock (NBCUniversal)- Tubi (Fox)- Pluto TV (Paramount)- Sling TV- fuboTV- Xumo- Samsung Ads- Vizio
Native Ad Solutions Platforms specializing in “native” ad formats that blend into a publisher’s site or app look/feel (e.g., recommended content, in‐feed ads), as opposed to standard banner ads. Taboola- Outbrain- Revcontent- StackAdapt- MGID- Nativo- Yahoo Native- BuySellAds- Adblade- Ad.style- Brax- adcash- jeeng- INBOX ADS- redirect.com- sharethrough- Adobe Advertising Cloud (native capabilities)
Digital OOH (Out‐of‐Home) Advertising on digital screens outside the home (billboards, malls, transit, etc.). Often can be purchased programmatically via specialized OOH platforms or directly from media owners. Clear Channel Outdoor- Lamar Advertising- JCDecaux- Outfront Media- Intersection- Vistar Media- Hivestack- Broadsign- Place Exchange- AdQuick
Supply Side Platforms (SSPs) Technology platforms used by publishers to sell their digital ad inventory programmatically to DSPs or ad exchanges, aiming to optimize yield and revenue. Google Ad Manager (AdX)- Rubicon Project (Magnite)- OpenX- PubMatic- Index Exchange- Teads- SpotX- TripleLift- Sovrn
Ad Exchanges Programmatic marketplaces where DSPs bid on inventory provided by SSPs. They can be integrated with DSPs or act independently to match ad supply with ad demand in real time. Google Ad Exchange- Xandr (AppNexus)- OpenX- Index Exchange- Magnite (Rubicon)
Ad Servers Technologies that deliver (serve) ads to websites/apps, track impressions, clicks, and other metrics. Ad servers may be used by advertisers (to manage campaigns) or publishers (to manage site/app inventory). Google Campaign Manager 360 (CM360)- Sizmek by Amazon- Innovid- Flashtalking- Adform (also a DSP)- DoubleClick for Publishers (historical name under Google)
DMPs / CDPs (Data Mgmt./Customer Data) Platforms that aggregate, analyze, and organize audience data for better targeting, segmentation, and personalization. DMPs often focus on anonymized 3rd‐party data; CDPs often manage 1st‐party customer data at the user level. - Oracle BlueKai- Adobe Audience Manager- Lotame- Salesforce DMP (Krux)- Nielsen DMP (eXelate)- Segment (CDP)- mParticle (CDP)
Audio‐Streaming & Podcast Ads Platforms and networks specializing in audio ads across music‐streaming services and podcasts. Often includes host‐read spots, dynamic ad insertion (DAI), and programmatic audio inventory. Spotify Ads- Pandora Ads- iHeartRadio Ads- AdsWizz- SoundCloud Ads
Search Advertising Platforms Though some are also considered walled gardens (e.g., Google, Microsoft), these platforms are specifically geared toward placing ads on search engine results pages (SERPs). Google Ads- Microsoft Ads (Bing)- Yahoo Japan- Baidu- Yandex
Affiliate Networks Networks connecting advertisers with publishers/affiliates who promote offers, typically on a cost‐per‐action (CPA) or revenue‐share model. CJ Affiliate (Conversant)- Rakuten Advertising- ShareASale- AWIN- Impact- Pepperjam
Measurement & Verification Tools that verify ad viewability, brand safety, and fraudulent traffic, and provide metrics to ensure ads appear in safe, relevant environments. DoubleVerify- Integral Ad Science (IAS)- Moat by Oracle- Comscore (for measurement)
DSPs and SSPs are key to buying and selling programmatic inventory across the open web.
Native, CTV, and Digital OOH can often be accessed both via direct and programmatic methods.
Additional categories like Ad Exchanges, Ad Servers, DMP/CDPs, Search, Audio, Affiliate, and Measurement fill out the broader ad‐tech ecosystem used by advertisers and publishers.
I'll update the integration categories to match the simplified structure you've provided. This will make the platform more organized and industry-standard.
Enhanced Ad-Tech Integration Platform
I've updated the platform to use the simplified category structure you provided, making it more industry-standard and comprehensive. Here are the key improvements:
1. Standardized Categories
The integration categories now match the industry-standard ad-tech landscape:
- Walled Gardens (Meta, Google, Amazon, etc.)
- Demand Side Platforms (DSPs)
- Connected TV (CTV)
- Native Ad Solutions
- Digital OOH (Out-of-Home)
- Supply Side Platforms (SSPs)
- Ad Exchanges
- Ad Servers
- DMPs / CDPs (Data Management/Customer Data)
- Audio-Streaming & Podcast Ads
- Search Advertising Platforms
- Affiliate Networks
- Measurement & Verification
2. Enhanced Category Information
Each category now includes:
- Detailed descriptions explaining the purpose and function
- Examples of major platforms in each category
- Visual organization in the sidebar filter
3. Improved UI Components
- Added a collapsible component for the category filter to manage the longer list
- Enhanced the integration detail modal to show category descriptions and examples
- Added more logo files for the expanded set of platforms
4. Better Data Organization
- Structured the mock data to align with the new categories
- Ensured each integration is properly categorized
- Added appropriate type and source/destination classifications
5. Mobile Optimization
- Improved the mobile filter experience with the expanded categories
- Added scrolling for the category list when it gets too long
- Maintained responsive design across all device sizes
The platform now provides a more comprehensive and accurate representation of the ad-tech landscape, making it easier for users to find and understand the various integration options available to them.
Integrate the provided SVG logos into the integration page, replacing the placeholder gray circles. Ensure the logos are correctly displayed, maintain their original aspect ratio, and are responsive across all devices. Verify that the logos are correctly linked to their respective integrations and that they visually align with the design specifications outlined in the previous instructions.
I'll update the integration page to properly display the SVG logos instead of placeholder gray circles. Let's enhance the components to ensure the logos are correctly displayed, maintain their aspect ratio, and are responsive across all devices.
Logo Integration Complete
I've successfully integrated the SVG logos into the integration page, replacing the placeholder gray circles with properly styled and responsive logos. Here's what I've implemented:
1. Logo Component System
- Created a dedicated
Logocomponent that handles consistent logo display across the application - Implemented proper error handling with fallbacks for missing logos
- Added responsive sizing and proper aspect ratio maintenance
2. Enhanced Visual Presentation
- Added subtle styling effects like a light border, shadow, and hover animations
- Ensured logos are displayed against a clean white background for consistency
- Maintained proper spacing and alignment within cards
3. Logo Files
Added SVG logo files for all major platforms in the various categories:
- Walled Gardens (Google, Meta, Amazon, TikTok, etc.)
- DSPs (The Trade Desk, DV360, Xandr, etc.)
- Connected TV platforms (Roku, Hulu, etc.)
- And many more across all categories
4. Helper Functions
- Created utility functions to standardize logo path generation
- Implemented a fallback system that displays the first letter of the platform name if a logo is missing
- Added proper error handling for image loading failures
5. Responsive Design
- Ensured logos look great on all device sizes
- Implemented proper scaling and containment to maintain aspect ratios
- Added loading states for a smoother user experience
The integration page now has a much more professional and polished appearance with the proper logos for each platform. The logos are correctly linked to their respective integrations and visually align with the design specifications from the previous instructions.
Incorporate the project checklist and design guide into the existing Next.js code for the integration page. Implement the suggested improvements from the design guide to enhance the page's visual appeal, user experience, and overall functionality. Ensure all checklist items are addressed and that the page adheres to the specified design guidelines. Verify that the integration page is fully optimized for performance, accessibility, and responsiveness across all devices, reflecting the updated design and functionality.